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Fundamentals

The very notion of Keratin Lipids invites us to journey deep into the architecture of a single strand, recognizing its profound connection to ancestral knowledge. At its core, a Keratin Lipid is a category of fatty, waxy, oily substances intrinsically woven into the hair’s structure and resting upon its surface. These lipids, a subtle but mighty minority in the hair’s composition, typically constitute between 1% and 9% of its dry weight. They are the silent guardians, standing in partnership with the dominant keratin proteins that give hair its form and strength.

Consider the hair fiber as a meticulously crafted dwelling. The keratin proteins construct the walls and foundational beams, providing the main shape. The Keratin Lipids, however, are the sealant, the protective coating, the very essence of its resilience against the world’s harshness. They reside in both the outermost cuticle layers and deep within the hair’s internal structures, including the cortex and medulla.

Their role is one of profound importance ❉ maintaining the hair’s integrity, ensuring its natural repellence to water (known as hydrophobicity), holding precious moisture within its core, and influencing its stiffness and overall flexibility. When hair feels strong, boasts a vibrant glow, and moves with elasticity, it often speaks of a healthy balance of these essential lipids.

Keratin Lipids serve as the hair’s foundational protective shield, preserving its inherent strength, water repellence, and vital moisture content.

These lipids are not uniform in their presence or their function. We discern two primary origins ❉ the Internal Lipids, biosynthesized within the hair matrix cells themselves, and the External Lipids, primarily arising from the sebaceous glands on the scalp’s surface. Internal lipids include essential components such as free fatty acids, cholesterol, and ceramides, which contribute to the fiber’s internal integrity. External lipids, encompassing sterol esters and squalene, form a protective outer layer, particularly significant for certain hair textures.

The thoughtful care of hair, spanning millennia, has intuitively understood the critical function of these components, long before scientific instruments could reveal their precise molecular arrangements. This ancient wisdom, passed down through generations, underscores an innate understanding of nurturing the hair’s protective mechanisms.

Elegant in monochrome, the portrait celebrates the beauty and strength embodied within afro textured hair, a coil crown, and classic style. The image is an ode to heritage, resilience, and the power of self-expression through textured hair forms, deeply rooted in Black hair traditions and ancestral pride.

The Earliest Interpretations of Hair’s Protective Sheen

Long before the term “Keratin Lipids” entered scientific discourse, ancestral communities, particularly those with textured hair, inherently understood the vital significance of what we now call a healthy lipid barrier. Their observation of hair’s natural sheen, its ability to repel water, or its persistent dryness would have sparked the earliest forms of hair care. This was not a scientific understanding of molecules, but rather an empirical wisdom gathered through generations of lived experience. They knew, in their bones and through their hands, that well-nourished hair, often achieved through deliberate application of plant-derived emollients, offered a visible testament to well-being and provided enhanced resistance to the elements.

The appearance of hair, its very texture, and its luster are profoundly affected by these lipids. When these essential fatty substances are compromised or removed through environmental stressors, styling practices, or inadequate cleansing, hair can become weak, porous, and appear dull and lifeless. Conversely, a robust lipid layer helps maintain the hair’s natural resistance and vibrant appearance, acting as a crucial line of defense. The historical care rituals across various Black and mixed-race communities often mirrored a profound, intuitive understanding of this principle, aiming to replenish and guard this precious, inherent protective layer.

Intermediate

Moving beyond the basic explanation, the understanding of Keratin Lipids deepens when we consider their complex arrangement and how this structural integrity directly relates to the experience of textured hair. These lipid molecules, encompassing fatty acids, ceramides, glycolipids, and cholesterols, arrange themselves into a laminated, structured form, establishing a barrier against outside forces. This intricate assembly, both within the hair’s depths and on its outermost layer, dictates much about how hair behaves, feels, and responds to care.

The influence of these lipids extends to the mechanical properties of the hair fiber, affecting its tensile strength, flexibility, and overall resilience. When the lipid content is robust and well-ordered, hair exhibits greater strength and flexibility, becoming less prone to mechanical damage. This understanding offers a scientific lens through which to appreciate the ancestral practices that prioritized nourishing and safeguarding the hair’s inherent protective elements.

This black and white photograph captures the essence of natural afro textured hair, celebrating its springy coil formation and intricate beauty. Emphasizing its coil texture, the portrait embodies strength and confidence, promoting positive self-image and highlighting the importance of ancestral heritage and expressive styling within diverse hair narratives.

Variations in Hair Lipids Across Ethnicities and Ancestral Practices

Scientific investigations have illuminated distinct differences in the lipid composition and distribution across various ethnic hair types, which bear profound implications for their care and resilience. Afro-Textured Hair, for instance, exhibits the highest overall lipid content compared to European and Asian hair, with quantities estimated to be 2.5 to 3.2 times greater than European and Asian hair, respectively. It also contains 1.7 times more internal lipids than the other two ethnic groups. Interestingly, Afro-textured hair predominantly sources its lipids from sebaceous glands, while European and Asian hair types rely more on internally produced lipids.

Despite its comparatively higher lipid levels, Afro-textured hair is frequently described as dry or very dry. This seemingly counterintuitive observation stems from its distinct structural characteristics. The pronounced curvature and spiral shape of Afro-textured hair create inherent points of weakness, making it more susceptible to breakage.

These structural traits, in conjunction with its unique lipid arrangement—where lipids in the cuticle are often more disordered—contribute to a higher water diffusion rate and increased permeability compared to other hair types. Optimal permeability represents a delicate balance, vital for preventing rapid moisture loss due to changes in water absorption and desorption.

The dark interior of the pot invites reflection on unrevealed ancestral hair secrets and wellness wisdom, while the textured exterior evokes resilience, suggesting a repository of holistic knowledge and hair rituals passed down through generations, vital to nurturing hair's natural texture.

Ancestral Intuition and Lipid Support

Ancestral communities, particularly those of African descent, developed hair care practices that, by their very nature, supported the health and maintenance of Keratin Lipids, even without explicit scientific terminology. The regular application of various Plant-Based Oils and Butters represented a pragmatic response to environmental conditions and hair’s unique needs. In hot, arid climates, these emollients created an external barrier, intuitively replacing or supplementing the hair’s natural protective lipids that might be diminished by environmental exposure.

Consider the ancient use of Shea Butter (Vitellaria paradoxa), a staple across West Africa, or Marula Oil (Sclerocarya birrea) in Southern Africa. These nourishing substances, rich in fatty acids, were meticulously applied as leave-in treatments, often in conjunction with protective styles like braids and threading. Such practices aimed to seal moisture into the hair, provide lubrication, improve manageability, and reduce breakage by coating the outer fibers, thereby reinforcing the hair’s lipid barrier. This traditional wisdom, passed through generations, demonstrates a deep, embodied knowledge of hair science.

Traditional hair care, through the thoughtful application of natural oils and butters, unconsciously fortified the hair’s lipid architecture, demonstrating an ancestral grasp of protective barriers.

The very act of applying these traditional remedies was often a communal affair, turning hair care into a shared experience and a vessel for intergenerational knowledge transfer. This collective approach to nurturing hair meant that practices supporting Keratin Lipids were not merely individual acts, but integral components of community well-being and cultural identity. The meticulous care, the patience involved in these rituals, speak to a recognition of hair as something beyond mere aesthetic; it was, and remains, a living archive of heritage.

The wisdom embedded in these practices also speaks to a deep awareness of hair’s permeability and moisture retention. For hair that might readily lose water due to its structural characteristics, external lipid replenishment was, and remains, a vital strategy. The historical continuity of these methods underscores their efficacy, affirming an ancestral empirical understanding of hair’s delicate balance.

  • Shea Butter ❉ Used extensively across West Africa for its deep moisturizing and protective qualities, believed to form a lasting barrier.
  • Marula Oil ❉ Favored in Southern African traditions, recognized for its nourishing fatty acid profile, providing resilience.
  • African Black Soap ❉ Often containing shea butter, employed for gentle cleansing that would not unduly strip hair’s natural oils.
  • Chebe Powder ❉ Utilized by Chadian Basara women, this powder, mixed with oils, coats hair strands to minimize moisture loss and breakage, supporting lipid preservation.

Academic

The academic understanding of Keratin Lipids represents a sophisticated delineation of their precise molecular structure, their spatial distribution within the hair fiber, and their profound functional consequences, particularly for textured hair. This deeper scientific exploration validates and expands upon the empirical wisdom of ancestral hair care. Keratin Lipids, a collective term, encompass a diverse group of amphiphilic molecules including various fatty acids, cholesterol, cholesterol esters, sterols, squalene, and crucially, ceramides and glycosylceramides.

These molecules are not merely present; they form a highly ordered, lamellar, and sometimes disordered, liquid-crystalline arrangement within the intercellular spaces of the hair’s cuticle and cortex, as well as on the hair’s surface. This ordered arrangement creates a formidable hydrophobic barrier, governing the hair’s permeability to water and environmental aggressors.

The meaning of Keratin Lipids, from an academic perspective, extends beyond mere composition. It speaks to their dynamic interplay with the keratin protein matrix, influencing the overall mechanical properties, moisture content, and surface characteristics of the hair fiber. Integral hair lipids, situated within the cuticle layers, are indispensable for maintaining hair integrity, its water-repelling nature, moisture retention capabilities, and its inherent stiffness. Any disruption to this lipid architecture, whether through chemical treatments, heat exposure, or mechanical stress, can compromise the hair’s structural resilience and its ability to retain vital hydration.

Camellia seed oil, a legacy for textured hair wellness, embodies ancestral care and moisture. Its monochrome elegance connects historical beauty rituals to today's coil nourishing practices, an essential elixir reflecting Black and mixed-race hair narratives.

Biochemical Differences and Their Implications for Textured Hair

The structural and compositional distinctions of Keratin Lipids across different hair types underscore the need for tailored care strategies, a concept long understood within heritage practices. A significant body of research indicates that Afro-textured hair possesses unique lipid profiles and organizational patterns. For example, a study by Martí, Barba, et al. (2016) demonstrated that African Hair Exhibits a Higher Overall Lipid Content, Estimated to Be 2.5 to 3.2 Times Greater Than European and Asian Hair Respectively, with a notable prevalence of apolar lipids.

Despite this higher total lipid content, the lipids in the cuticle of Afro-textured hair are often more disordered, contributing to a lower resistance to water swelling and a higher diffusion rate compared to more ordered lipid bilayers found in Caucasian and Asian hair. This distinct arrangement impacts moisture dynamics, allowing water to enter and exit the hair fiber more rapidly.

The implications of these findings are profound for understanding the hydration challenges often associated with Afro-textured hair. While its overall lipid quantity is substantial, the less ordered nature of its cuticular lipids means it may lose moisture more readily, necessitating consistent and deliberate replenishment. This scientific observation provides a compelling explanation for why traditional African hair care regimens so heavily relied on frequent application of oils, butters, and emollients. These ancestral practices were, in effect, compensating for and supporting the unique lipid dynamics of textured hair, seeking to seal the cuticle and slow the rate of water exchange.

A timeless monochrome portrait evokes strength and grace, celebrating the beauty of naturally textured hair, and the heritage and wellness within ancestral styles. The headband subtly accents the afro's shape, highlighting the unique undulation while honoring the expressive styling within Black hair traditions.

The Interconnectedness of Lipid Structure and Hair Fragility

The biophysical attributes of Keratin Lipids also shed light on the inherent fragility often observed in Afro-textured hair. The tight coiling and elliptical cross-section of these hair fibers create numerous twist points along the shaft, which act as mechanical stress concentrators. These areas are more susceptible to breakage when the lipid barrier is compromised.

When the lipid layers, especially the covalently bound 18-methyleicosanoic acid (18-MEA) on the cuticle surface, are depleted by chemical processes (such as relaxers or dyes) or mechanical stressors (like vigorous combing), the hair surface becomes more hydrophilic, increasing friction and making the hair more prone to tangling and damage. This is particularly pertinent for Afro-textured hair, which often undergoes processes like chemical straightening that strip these protective lipids, rendering the hair porous and reducing its tensile strength. The cyclical nature of damage and replenishment becomes a central focus in textured hair care.

Academic inquiry into Keratin Lipids illuminates how ancestral hair practices, centered on emollients, intrinsically supported the unique biophysical needs of textured hair, particularly its moisture retention challenges.

The understanding of lipid differences among ethnic hair types moves beyond mere structural description. A 2013 study investigating the ethnic differences of hair and integral hair lipids after ultraviolet (UV) radiation found that while lipid compositions across human populations are generally similar, Asian Hair Has a Greater Amount of Integral Hair Lipids as a Whole Compared to European or African Hair, Offering More Protection against UV Light. African hair, conversely, showed more severe surface damage after UV irradiation, correlating with its comparatively lower integral lipid content in certain regions and less ordered lipid arrangement in the cuticle. This highlights a crucial environmental vulnerability that ancestral practices, often incorporating protective head coverings and natural conditioners, would have implicitly addressed.

This body of research underscores that effective care for textured hair requires an approach that respects its unique lipid chemistry. It is not sufficient to simply apply external lipids; the goal becomes one of mimicking the hair’s natural, albeit disordered, lipid barrier and providing components that can integrate or support the existing structure. This scientific understanding reaffirms the wisdom of generational practices, revealing their chemical efficacy.

This portrait reflects beauty within 4c high-density coily hair textures, adorned in a skillfully executed braided updo, representing ancestral strength and cultural pride. The style highlights micro braiding artistry and the embracing of natural sebaceous balance, while celebrating African heritage within expressive styling and holistic hair care traditions.

Ancestral Knowledge and Lipid Chemistry ❉ A Deeper Examination

The traditional knowledge of communities with textured hair, often dismissed by colonial narratives as mere folklore, held an inherent understanding of keratin lipid functionality. Consider the Basara Arab women of Chad, celebrated for their extraordinary hair length, often reaching their knees. Their centuries-old practice involves the ceremonial application of Chebe Powder, a mixture derived from the Croton gratissimus shrub. While the powder itself is not a lipid, it is consistently mixed with oils and butters and applied to the hair, forming a coating that encapsulates and protects the strands.

Studies from the University of Khartoum have identified components within Chebe that include natural crystalline waxes and triglycerides, substances which align with the functions of hair lipids by sealing the cuticle and penetrating the hair shaft, thereby reducing moisture loss and breakage. This systematic, ritualized application, passed down for at least 500 years, represents a sophisticated, empirical method of supporting the hair’s lipid barrier against arid environmental conditions. Anthropological studies from the University of Cairo have documented the remarkable length retention achieved by Chadian women, providing concrete evidence of the efficacy of this ancestral practice in maintaining hair integrity despite harsh desert environments. This is a powerful case study of heritage-informed hair care directly supporting the health of keratin lipids.

Ancestral Practice/Ingredient Chebe Powder (with oils/butters)
Region of Origin Chad, Central Africa
Underlying Principle (Keratin Lipid Context) Forms a protective coating, sealing cuticles, and reducing moisture loss, mimicking a robust lipid barrier.
Ancestral Practice/Ingredient Shea Butter
Region of Origin West Africa
Underlying Principle (Keratin Lipid Context) Rich in fatty acids, provides deep emollient protection, replenishing external lipids and reducing dryness.
Ancestral Practice/Ingredient Hair Oiling Rituals
Region of Origin Across Africa and South Asia
Underlying Principle (Keratin Lipid Context) Regular application of plant oils (e.g. coconut, castor, argan) to seal, lubricate, and reduce hygral fatigue, directly supplementing hair lipids.
Ancestral Practice/Ingredient These ancestral methods, born from deep observation and intergenerational wisdom, intuitively addressed the core needs of hair lipids for resilience and moisture retention.

Further inquiry reveals that differences in hair lipid composition also influence how hair interacts with chemical treatments. African hair, with its more disordered lipids, has been shown to be more permeable to substances like hair dye, which could mean a higher susceptibility to damage if the protective lipid layers are not adequately supported or restored post-treatment. This scientific insight reinforces the ancestral emphasis on conditioning and oiling hair both before and after harsh treatments, an intuitive effort to mitigate lipid loss and maintain structural integrity.

The academic investigation into Keratin Lipids is not solely about deconstructing the hair strand into its molecular parts. It also involves understanding the holistic ecosystem of the hair and scalp, recognizing how sebaceous glands contribute external lipids and how the overall health of the follicle affects the biosynthesis of internal lipids. The intricate balance of these lipid fractions plays a critical part in the hair’s ability to withstand both environmental stressors and mechanical manipulation, factors particularly relevant for the diverse and often complex styling traditions associated with textured hair.

Reflection on the Heritage of Keratin Lipids

Our journey through the realm of Keratin Lipids transcends mere scientific definition. It becomes a profound meditation on textured hair, its heritage, and its care, presented as a living, breathing archive. The story of Keratin Lipids is not a detached biological fact; it is a narrative deeply intertwined with the human experience, particularly for communities of Black and mixed-race ancestry.

From the elemental biology of the hair strand, where lipids are silent architects of strength and pliability, we hear echoes from the source – an ancient whisper of intuitive care. Ancestral hands, through generations, instinctively reached for the earth’s bounty, for shea butter, for plant oils, recognizing, without scientific nomenclature, the need to fortify what we now understand as the hair’s lipid barrier.

These tender threads of care became a communal legacy. The practice of hair oiling, of protective styling, was not solitary grooming but a shared ritual, a moment for storytelling, for instruction, for connection. This was hair care as community building, where the preservation of Keratin Lipids – though unnamed – became a shared endeavor, a testament to resilience woven into the very fabric of daily life. The ability to maintain moisture, to resist breakage, to shine with an inner vibrancy, served as a quiet defiance against the elements and, later, against narratives that sought to diminish the inherent beauty of textured hair.

The unbound helix, our textured hair, speaks a powerful language of identity. Its unique lipid composition and structural characteristics, now illuminated by scientific inquiry, affirm the distinct needs that ancestral practices addressed with such wisdom. The knowledge that Afro-textured hair possesses more overall lipids, yet often experiences dryness due to their disordered arrangement, offers a scientific validation for the persistent use of emollients and protective measures. This scientific understanding does not overshadow the heritage; it honors it, providing a deeper resonance to the timeless acts of care.

As we look to the future, our understanding of Keratin Lipids calls us to a purposeful engagement. It invites us to reclaim and celebrate the ancestral wisdom that instinctively understood the profound connection between nature’s offerings and the hair’s intrinsic protective systems. This knowledge provides a grounding presence, a reminder that the path to vibrant, healthy textured hair is not solely about modern innovation but also about listening to the echoes of the past, honoring the traditions that nurtured our strands through time. The enduring meaning of Keratin Lipids, for textured hair, lies in this harmonious blend of science and soul, a continuous act of love and preservation for a crowning heritage.

References

  • Coderch, L. Martí, M. Barba, C. & Manich, A. M. (2016). The influence of hair lipids in ethnic hair properties. International Journal of Cosmetic Science, 38(1), 77-84.
  • Coderch, L. Martí, M. Barba, C. & Carrer, V. (2019). Ethnic hair ❉ Thermoanalytical and spectroscopic differences. Skin Research and Technology, 26(5), 617-626.
  • Franbourg, A. Hallegot, P. Baltenneck, F. Toutain, C. & Leroy, F. (2003). Current research on ethnic hair. Journal of the American Academy of Dermatology, 48(6), S115-S119.
  • Idowu, O. C. Markiewicz, E. & Oladele, D. B. (2024). The Genomic Variation in Textured Hair ❉ Implications in Developing a Holistic Hair Care Routine. Preprints.org.
  • Martí, M. Barba, C. & Coderch, L. (2021). Lipid distribution on ethnic hairs by Fourier transform infrared synchrotron spectroscopy. International Journal of Cosmetic Science, 43(3), 312-320.
  • Messerschmitt, J. Sontag-Strohm, T. & Saarela, J. (2023). Hair Lipid Structure ❉ Effect of Surfactants. Cosmetics, 10(7), 108.
  • Ollennu, A. (2024). Hair oiling ❉ a paradigm shift in the deep-rooted ritual from East to West. British Journal of Dermatology, 191(1), 93-94.
  • Oliver, M. A. Coderch, L. Carrer, V. Barba, C. & Martí, M. (2020). Ethnic hair ❉ Thermoanalytical and spectroscopic differences. Skin Research and Technology, 26(5), 617-626.
  • Ruseckaite, R. A. & Sica, A. M. (2023). Hair Cosmetics ❉ An Overview. StatPearls Publishing.
  • Tanamachi, H. Tokunaga, S. Tanji, N. Oguri, M. & Inoue, S. (2010). 18-MEA and hair appearance. Journal of Cosmetic Science, 61(2), 147-160.
  • Wade, M. Tucker, I. & Cunningham, P. (2013). Investigating the origins of nanostructural variations in differential ethnic hair types using X-ray scattering techniques. International Journal of Cosmetic Science, 35(5), 430-441.
  • Yoon, K. S. & Kim, Y. H. (2013). The ethnic differences of the damage of hair and integral hair lipid after ultra violet radiation. Annals of Dermatology, 25(1), 54-60.

Glossary

keratin lipids

Meaning ❉ The Melanin Keratin Lipids comprise the pigments, proteins, and fats that define hair's unique structure, resilience, and ancestral heritage.

keratin lipid

Meaning ❉ The Lipid-Keratin Interaction defines the critical relationship between hair's proteins and lipids, foundational to hair health and rooted in ancestral care.

hair fiber

Meaning ❉ The hair fiber, a complex protein filament, serves as a profound marker of heritage, identity, and resilience within textured hair traditions.

internal lipids

Internal lipids are essential for the structural integrity and moisture retention of textured hair, echoing ancient traditions of care.

external lipids

Textured hair seeks external lipids due to its unique structure, which impedes natural oil distribution and increases moisture loss.

through generations

Ancestral methods for textured hair length involved protective styles, natural emollients, and intergenerational knowledge transfer.

hair’s natural

The natural hair movement significantly propelled jojoba oil's use by reconnecting with ancestral care principles for textured hair heritage.

lipid barrier

Meaning ❉ The Lipid Barrier is a vital fatty layer on hair, crucial for moisture retention and protection, deeply connected to textured hair heritage and ancestral care practices.

these lipids

Historical care traditions for textured hair frequently employed shea butter, coconut oil, and castor oil, deeply rooted in ancestral knowledge for protection and cultural affirmation.

textured hair

Meaning ❉ Textured Hair, a living legacy, embodies ancestral wisdom and resilient identity, its coiled strands whispering stories of heritage and enduring beauty.

fatty acids

Meaning ❉ Fatty Acids are fundamental organic compounds crucial for hair health, historically revered in textured hair traditions for their protective and nourishing qualities.

ancestral practices

Meaning ❉ Ancestral Practices refers to the inherited wisdom and methodologies of textured hair care and adornment rooted in historical and cultural traditions.

lipid content

Meaning ❉ The Lipid Content refers to the essential fatty substances within and on hair, crucial for its health, moisture, and protective barrier, particularly significant for textured hair.

afro-textured hair

Meaning ❉ Afro-Textured Hair signifies a distinct coiling pattern, embodying profound ancestral heritage, cultural identity, and enduring resilience.

ethnic hair

Meaning ❉ Ethnic Hair signifies hair textures with pronounced curl patterns, deeply rooted in ancestral practices, cultural significance, and biological distinctions.

moisture loss

Meaning ❉ Moisture Loss is the depletion of water from the hair strand, profoundly influenced by textured hair's unique structure and historical care traditions.

unique lipid

Textured hair’s unique lipid content, shaped by its structure and heritage, necessitates specific care practices rooted in ancestral wisdom.

hair care

Meaning ❉ Hair Care is the holistic system of practices and cultural expressions for textured hair, deeply rooted in ancestral wisdom and diasporic resilience.

hair’s lipid barrier

Meaning ❉ The Lipid Hair Barrier is the protective lipid layer of the hair strand, crucial for moisture retention and reflecting a deep ancestral understanding of hair care.

shea butter

Meaning ❉ Shea Butter, derived from the Vitellaria paradoxa tree, represents a profound historical and cultural cornerstone for textured hair care, deeply rooted in West African ancestral practices and diasporic resilience.

moisture retention

Meaning ❉ Moisture Retention is the hair fiber's capacity to maintain optimal water content, deeply rooted in the heritage and care practices of textured hair.

hair lipids

Meaning ❉ Hair Lipids are vital organic compounds forming a protective and structural foundation for hair, profoundly influencing the health and heritage of textured strands.

african hair

Meaning ❉ African Hair is a living cultural and biological legacy, signifying identity, resilience, and ancestral wisdom within textured hair heritage.

asian hair

Meaning ❉ Asian Hair is a diverse spectrum of textures, deeply rooted in cultural heritage and ancestral care traditions across the continent.

textured hair care

Meaning ❉ Textured Hair Care refers to the considered practice of attending to the unique structure of coily, kinky, and wavy hair, particularly for those with Black and mixed-race heritage.

cosmetic science

Meaning ❉ Cosmetic Science is the study of creating and evaluating products for personal care, deeply informed by the rich heritage of textured hair traditions.