How have cultural biases historically shaped the perception and treatment of textured hair?

Roots

In the vibrant tapestry of human expression, few elements carry the weight of story, identity, and shared memory quite like hair. For individuals of Black and mixed-race ancestry, hair is not merely strands of protein; it is a living archive, a direct connection to ancestral wisdom, resilience, and the enduring spirit of heritage. Yet, this profound connection has, through centuries, been challenged, misunderstood, and even maligned by prevailing cultural biases. The way societies have historically perceived and treated textured hair serves as a stark barometer of systemic prejudice, reflecting a deep-seated devaluation that extends far beyond aesthetics.

Our exploration begins at the very source, in the biological marvel that is textured hair itself, a marvel too often mischaracterized. By examining its unique anatomy and the nomenclature applied to it across time, we unearth how biased cultural frameworks have distorted our understanding of this natural phenomenon. This distortion has, regrettably, shaped public perception and, in turn, the treatment protocols associated with these diverse hair types. We look to the past, to the richness of African hair traditions, to truly comprehend the profound disjuncture wrought by colonial ideals and the subsequent imposition of alien beauty standards.

Anatomy and Physiology of Textured Hair

The science of textured hair reveals a structural distinctiveness that is a source of its inherent beauty and, paradoxically, its vulnerability to misinformed care practices. Unlike straight hair, which typically grows in a circular cross-section, textured hair — ranging from waves to tight coils — often presents an elliptical or flattened cross-section. This shape contributes to its characteristic curl pattern. The follicles themselves are curved, dictating the spiraling path of each strand as it grows.

This curvature also means that the hair shaft tends to have points of weakness where the curl bends sharply, making it more prone to breakage if not handled with gentle care. Moreover, the tightly coiled structure makes it more challenging for natural scalp oils to travel down the length of the hair, often resulting in increased dryness compared to straighter hair types. This elemental biology, though often misinterpreted as a flaw, is a fundamental characteristic that dictates specific care needs. Understanding these nuances requires a return to ancestral knowledge, where such biological realities were met with ingenious solutions.

Classifying Curls

The systems we use to classify textured hair types, while seemingly scientific, often carry the lingering echoes of historical biases. Categorizations such as 1A to 4C, while useful for descriptive purposes, sometimes inadvertently reinforce a hierarchy where looser curls are implicitly favored over tighter ones. This favoritism finds its roots in the long shadow of Eurocentric beauty ideals, where straight or wavy hair has historically been presented as the aspirational norm. Prior to the widespread imposition of these standards, African societies had their own intricate systems for describing and valuing hair, often tied to tribal affiliation, social status, and personal identity.

These systems celebrated the immense diversity of hair patterns as a sign of heritage, not a deviation from some universal standard. The very term “kinky,” now reclaimed by many, once held a derogatory connotation, signifying something unruly or less desirable, a direct reflection of colonial prejudices. This devaluation was not accidental; it was a deliberate act in the process of dehumanization and subjugation, a weaponization of appearance to justify brutal systems of oppression.

The intrinsic biological characteristics of textured hair have often been misconstrued through a lens of cultural bias, leading to historical devaluation.

The history of hair discrimination traces its origins back to the transatlantic slave trade, where enslavers systematically shaved the heads of captured Africans upon their arrival in the Americas. This brutal act served a dual purpose ❉ to strip individuals of their identity, severing ties to their communities and ancestral practices, and to erase the intricate symbolism embedded within their diverse hairstyles. In pre-colonial Africa, hairstyles were not mere adornments; they were profound markers of societal position, age, marital status, and community identity.

A person’s hair could tell a story of their lineage, their spiritual beliefs, or their role within the collective. The forced shaving of heads was a deliberate assault on this cultural legacy, aiming to reduce individuals to an anonymous, commodified state.

The Essential Lexicon of Textured Hair

The language surrounding textured hair has long been fraught with historical bias. Terms like “good hair” and “bad hair” arose directly from the legacy of slavery and post-emancipation discrimination, where hair that more closely resembled European textures (straighter, looser curls) was deemed “good” and desirable, while tightly coiled or “kinky” hair was relegated to the “bad” category. This internal hierarchy, known as texturism, served to create divisions within Black and mixed-race communities, perpetuating a system of preference based on proximity to white beauty standards.

A deeper linguistic dive into historical contexts uncovers indigenous terms that spoke to the reverence for hair. Consider the various African languages that possess a rich vocabulary for describing diverse hair textures and styles, each imbued with positive cultural associations. These terms stand in stark contrast to the reductive and often pejorative descriptors that became commonplace in the diaspora under colonial influence. Learning to speak of textured hair with respect and accuracy is an act of reclamation, reconnecting with a heritage of appreciation that predates the colonial gaze.

Hair Growth Cycles and Ancestral Influences

The biological cycle of hair growth—anagen (growth), catagen (transition), telogen (resting), and exogen (shedding)—is universal. However, the unique structure of textured hair means that factors influencing these cycles, such as breakage susceptibility, can impact perceived length and overall health. Historical and ancestral contexts remind us that optimal hair health was not merely a matter of products; it was deeply interwoven with holistic well-being, nutrition, and environmental adaptation. Communities developed practices that worked in harmony with the natural inclinations of their hair, often relying on locally sourced botanicals and traditional methods for conditioning and protection.

These practices, honed over generations, demonstrate an intuitive scientific understanding that predates modern laboratories. The collective knowledge around plant properties, scalp care, and protective styling served to safeguard hair through its cycles, emphasizing preservation and growth, principles often overlooked when Eurocentric standards dictated the ideal of perpetually straightened hair.

Ritual

The artistry of textured hair styling is a testament to human ingenuity, a rich chronicle etched into every braid, twist, and coil. Throughout history, these styling practices have been far more than aesthetic choices; they have served as powerful cultural markers, expressions of identity, and even coded messages of survival. Yet, the same biases that distorted the perception of textured hair’s biological makeup also cast a long shadow over its styling heritage, often dismissing elaborate traditions as “unsophisticated” or “unprofessional.” This section explores how cultural biases have impacted, suppressed, and then, through resilience, seen the resurgence of these profound styling rituals.

Protective Styling Encyclopedia ❉ Echoes of Ancestry?

Protective styles, such as braids, twists, and cornrows, are deeply rooted in African heritage, tracing back thousands of years. In pre-colonial African societies, these styles were not only visually stunning but also served as a sophisticated visual language, conveying information about one’s age, marital status, social rank, tribal affiliation, and even spiritual beliefs. The intricate patterns often held specific meanings, reflecting the cultural identity of various groups.

For instance, the Yoruba people of Nigeria crafted styles imbued with spiritual significance, often performed by highly respected braiders. (Afriklens, 2024)

The transatlantic slave trade, however, disrupted these profound traditions. Enslaved Africans were often stripped of their traditional hairstyles, forced to shave their heads as an act of dehumanization. Despite these oppressive measures, the knowledge and practice of protective styling persisted, becoming a powerful act of resistance and cultural preservation. In the Americas, braiding techniques evolved, adapting to new circumstances while retaining their ancestral spirit.

Cornrows, for example, became a means of covert communication, with patterns reportedly conveying escape routes or hiding seeds for survival during flight. (Expedition Subsahara, 2023)

Protective styling, an ancestral practice, transformed from a cultural marker to a vital tool of resistance under oppression.

One compelling historical example of cultural bias directly shaping the treatment of textured hair and the profound resilience in response is the Tignon Laws of Louisiana. Enacted in 1786 by Spanish Governor Esteban Rodríguez Miró, these sumptuary laws mandated that free women of color in New Orleans cover their hair with a headscarf, or “tignon,” when in public. The intent was clear ❉ to diminish their perceived beauty, restrict their social mobility, and visually mark them as belonging to the enslaved class, distinguishing them from white women who found their elaborate hairstyles attractive. However, in a profound act of defiance and creative rebellion, these women transformed the tignon.

They adorned their headwraps with vibrant fabrics, jewels, and feathers, tying them in elaborate and distinctive styles. What was intended as a badge of inferiority became a symbol of their creativity, wealth, and undeniable beauty, a powerful expression of their cultural heritage and resistance against oppressive decrees.

Natural Styling and Definition Techniques

The quest for “defined” curls in textured hair, particularly in recent decades, is deeply informed by historical biases that favored smoother, more uniform hair patterns. While natural definition is a biological reality for many curl types, the societal pressure to achieve a particular “look” often stems from a desire to align with Eurocentric beauty standards. Historically, ancestral practices focused less on rigid definition and more on overall hair health, moisture, and protective longevity.

Techniques like finger coiling, twisting, and braiding are not modern inventions; they are rooted in ancient methods passed down through generations, originally intended to manage, protect, and adorn hair in a way that celebrated its natural form. The rediscovery of these traditional methods in contemporary hair care signifies a powerful return to heritage-informed practices, honoring the hair’s natural inclination rather than forcing it into an unnatural conformity.

Consider the diverse ways ancestral cultures approached hair styling:

• Coiling ❉ Many West African communities engaged in meticulous coiling practices, using natural substances to enhance curl patterns and maintain structure.
• Threading ❉ A technique involving wrapping hair with thread, common in various African cultures, that extended length and offered protection without chemicals.
• Plaiting ❉ The foundational art of braiding, seen in countless variations across the continent, each signifying distinct social or ceremonial roles.

Wigs and Hair Extensions Mastery ❉ A Complex Legacy

The use of wigs and hair extensions within Black and mixed-race communities carries a complex historical weight, often intertwined with the pressures of cultural assimilation. While wigs have ancient roots in various cultures, including those in Africa where they served ceremonial or protective purposes, their widespread adoption in the diaspora often reflected a societal demand for straightened hair. During periods of intense discrimination, particularly post-slavery and into the 20th century, straightened hair was frequently seen as a prerequisite for social acceptance and economic advancement.

Madam C.J. Walker, a pioneer in the Black beauty industry, built her empire by creating products, including pressing combs and hair growers, that helped Black women achieve smoother hair textures, largely to navigate a society that devalued their natural hair.

The mastery involved in creating and installing these hair additions is a testament to the skill and adaptability of Black hairstylists, who consistently innovated to meet the evolving needs and pressures faced by their communities. This historical context reveals that while these tools provided versatility, they were often adopted not solely for aesthetic preference, but as a shield against the pervasive judgment of a biased world.

Heat Styling and Thermal Reconditioning ❉ A Delicate Balance

The advent of heat styling tools and chemical relaxers drastically altered the landscape of textured hair care, offering a seemingly quick path to the straightened styles favored by dominant beauty standards. The hot comb, popularized in the late 19th and early 20th centuries, and later chemical relaxers, became widely used methods for altering hair texture. This pursuit of straight hair was a direct response to cultural biases that deemed natural coils “unprofessional” or “unkempt,” creating a profound psychological burden for many. (Noireônaturel, 2024)

The “Black Is Beautiful” movement of the 1960s and the subsequent natural hair movement, beginning in the 2000s, represented a powerful reclamation of natural hair textures. These movements encouraged Black individuals to embrace their coils and kinks as signs of beauty and racial pride, directly challenging Eurocentric norms. Yet, the legacy of chemical and heat styling continues to impact hair health, highlighting the delicate balance between desired aesthetics and maintaining the intrinsic vitality of textured hair. A scientific understanding of thermal damage now complements ancestral wisdom that prioritized gentle, non-damaging methods of adornment and care.

The Complete Textured Hair Toolkit

The tools used for textured hair care speak volumes about its historical journey. Prior to colonization and the widespread availability of Western beauty products, traditional African communities utilized tools crafted from natural materials, such as wood, bone, and gourds, specifically designed to navigate and style coiled hair. These tools were often imbued with cultural or spiritual significance, reflecting the holistic approach to hair care. With the advent of slavery, access to these traditional tools was often lost, forcing enslaved individuals to improvise with what was available, sometimes resorting to harsh objects like livestock combs or even butter and kerosene for styling, highlighting the desperate measures taken to maintain their hair under extreme conditions.

The modern toolkit for textured hair, including wide-tooth combs, specific brushes, and various styling implements, represents a convergence of ancient knowledge and contemporary innovation. Many of these tools are designed to minimize breakage and enhance curl patterns, echoing the protective principles inherent in ancestral practices. The re-emergence of products and tools tailored to textured hair celebrates its uniqueness, moving away from a one-size-fits-all approach that historically served to homogenize diverse hair types.

Relay

The daily regimen of textured hair care is a profound ritual, a dialogue between ancient wisdom and modern scientific understanding. For generations, the treatment of textured hair has been shaped by cultural biases that often deemed natural hair unruly or unmanageable, perpetuating practices rooted in assimilation rather than affirmation. This section delves into how these historical perceptions have informed holistic care, nighttime rituals, and problem-solving approaches, revealing a heritage of resilience and adaptation in the face of ongoing challenges.

Building Personalized Textured Hair Regimens ❉ A Path to Self-Acceptance?

Creating an effective textured hair regimen is a deeply personal process, yet this personalization has often been constrained by societal pressures. For centuries, the ideal of straightened hair, propagated through media and social norms, led many individuals with textured hair to adopt practices that were often damaging to their natural curl patterns. This pressure was not just social; it was economic, influencing opportunities in education and employment. Discriminatory policies and unspoken biases linked natural hair to unruliness or a lack of professionalism, compelling many to chemically straighten or extensively heat style their hair to conform.

The ancestral practices, by contrast, centered on working with the hair’s natural characteristics, focusing on moisture retention, scalp health, and gentle handling. These practices, passed down through oral tradition and observation, represent a profound repository of knowledge that contemporary regimens are now rediscovering. A personalized regimen today, truly rooted in heritage, celebrates the unique needs of each strand, advocating for products and techniques that honor its coiled nature. This approach actively dismantles the long-standing belief that textured hair requires “taming,” replacing it with a philosophy of gentle care and celebration.

The Nighttime Sanctuary ❉ Essential Sleep Protection and Bonnet Wisdom

The practice of protecting textured hair during sleep is a time-honored tradition, deeply intertwined with ancestral wisdom regarding hair preservation. From silk scarves in various African communities to the modern bonnet, these head coverings serve a critical function ❉ minimizing friction, retaining moisture, and maintaining style integrity. This protective ritual stems from an understanding of textured hair’s delicate nature; its coiled structure makes it prone to tangling and breakage when rubbed against abrasive surfaces.

The historical significance of headwraps, as seen in the resilience demonstrated against the Tignon Laws, underscores how seemingly simple acts of protection can carry layers of cultural meaning and defiance. The choice to cover hair at night, though practical, is also a continuation of a lineage of care that recognizes hair as a sacred extension of self. It is a quiet act of self-preservation, ensuring the longevity and vitality of a personal heritage. This consistent care, though often unseen, reinforces the profound connection between daily practices and ancestral reverence for hair.

Ingredient Deep Dives for Textured Hair Needs

The efficacy of many modern textured hair products often finds validation in ancestral ingredients, substances long used in African communities for their restorative and protective properties. Cultural biases, however, have historically led to the dismissal of these traditional remedies in favor of Western-formulated products, many of which contained harsh chemicals designed to alter hair texture rather than nourish it. The shift towards embracing natural ingredients marks a return to a more heritage-informed approach to hair health.

Consider some of the foundational ingredients from ancestral hair care:

1. Shea Butter ❉ Derived from the nut of the African shea tree, this butter has been used for centuries for its incredible moisturizing and sealing properties, crucial for retaining hydration in textured strands. (Africa Imports, 2025)
2. African Black Soap ❉ Traditionally crafted from the ash of plantain skins, cocoa pods, and shea tree bark, this soap offers gentle cleansing without stripping natural oils, a stark contrast to harsh chemical shampoos. (Africa Imports, 2025)
3. Chebe Powder ❉ Originating from the Basara Arab women of Chad, a blend of herbs and seeds used to coat hair, preventing breakage and aiding in length retention, embodying an ancient understanding of hair fiber strengthening. (Africa Imports, 2025)
4. Baobab Oil ❉ Sourced from the baobab tree, this oil is packed with nutrients that nourish both scalp and hair, promoting suppleness and shine. (From Nature With Love, 2020)

These ingredients represent not just raw materials, but a profound ancestral pharmacopoeia, a body of knowledge passed down through generations that understood the unique needs of textured hair. The re-discovery and celebration of these traditional ingredients challenge the long-held notion that Western science holds all the answers, instead highlighting the sophisticated botanical knowledge embedded within African heritage. The current market, with its growing array of products featuring these traditional components, reflects a welcome shift in recognizing and valuing this inherited wisdom.

Textured Hair Problem Solving Compendium ❉ Beyond Assimilation

Addressing textured hair challenges, from dryness and breakage to scalp conditions, has historically been complicated by the pervasive influence of cultural biases. Many “solutions” offered in mainstream beauty spheres prior to the natural hair movement focused on altering the hair’s natural state, often through chemical means, rather than solving the underlying issues in a way that respected the hair’s inherent texture. This approach inadvertently contributed to problems like chemical damage, thinning, and traction alopecia, conditions disproportionately affecting Black women who sought to conform to Eurocentric ideals. (ResearchGate, 2016)

Addressing textured hair challenges requires moving beyond assimilationist solutions, embracing heritage-informed practices for lasting health.

A heritage-informed approach to problem-solving recognizes the importance of working with the hair’s natural tendencies. For example, understanding that natural oils have difficulty traversing the tight coils of textured hair leads to strategies for targeted moisturizing and sealing, rather than simply labeling the hair “dry” and recommending harsh treatments. This perspective acknowledges that many “problems” were, in fact, artifacts of an alien beauty standard applied to a resilient and distinct hair type. The solutions, then, lie in returning to practices that celebrate the hair’s unique biology and honor its ancestral resilience.

Consider the contrast in addressing common hair concerns:

Holistic Influences on Hair Health

Ancestral wellness philosophies consistently viewed hair health as an integral part of overall well-being, a reflection of the body’s internal state and spiritual harmony. This holistic perspective stands in stark contrast to the often fragmented approach imposed by Western beauty standards, which frequently separated hair from its deeper connections to diet, stress, and spiritual vitality. Traditional African cultures understood that a healthy scalp and vibrant hair stemmed from a balanced life, incorporating nourishing foods, mindful practices, and a strong connection to community. (African Skin and Hair Care Ingredients, 2025)

For example, the consumption of indigenous foods rich in vitamins and minerals, the use of herbs for internal cleansing and external application, and communal hairstyling rituals that provided social support all contributed to hair health. The very act of hair care was often a communal activity, fostering bonds and transmitting cultural knowledge, thereby reducing stress and promoting mental well-being, which directly influences physiological processes, including hair growth. This approach challenges the narrow, product-centric view of hair care, emphasizing the profound connection between a person’s inner state and the outward expression of their textured crown, an enduring legacy of heritage.

Relay

The journey of textured hair through history is a powerful relay, a continuous handing down of cultural meaning, challenges, and triumphs. It is a story not simply told, but lived, generation after generation, shaping perceptions and treatments with a force that reaches far beyond the tangible strands. Our aim now is to grasp the complexities of how cultural biases have woven themselves into this history, impacting textured hair from its biological roots to its contemporary expression, always with a profound deference to its heritage.

Decoding Bias in Hair Classification ❉ A Scientific & Cultural Critique

The very frameworks designed to classify hair texture, while appearing neutral, bear the indelible marks of historical bias. The commonly adopted Andre Walker Hair Typing System, for example, categorizes hair from straight (Type 1) to tightly coiled (Type 4), with subdivisions (A, B, C) based on wave, curl, or coil pattern. While providing a systematic vocabulary, a subtle hierarchy can be perceived, where Type 1 hair often aligns with Eurocentric ideals of “good hair,” and Type 4, particularly 4C, has historically been subjected to misrepresentation and devaluation. This subtle textual bias, though perhaps unintended in its modern application, echoes centuries of societal conditioning that positioned straight hair as superior.

Consider the impact on scientific understanding ❉ early dermatological studies often lacked comprehensive attention to the unique structural and physiological needs of textured hair, leading to generic care recommendations that were ill-suited for coils and kinks. This scientific oversight was, in part, a reflection of a broader cultural neglect, where textured hair was not deemed worthy of rigorous study or specialized attention. (VisualDx, 2024) A truly objective scientific exploration must acknowledge these historical blind spots and actively seek to rectify them, recognizing the biological distinctiveness of textured hair without associating it with notions of inferiority or difficulty. This demands a critical lens, examining how scientific language itself has been shaped by societal norms, and seeking to decolonize our understanding of hair biology.

Historical Erasure in Hair Terminology?

The lexicon surrounding textured hair has not evolved in a vacuum; it has been a battleground for identity. Words like “nappy,” once a derogatory slur used to dehumanize Black individuals and their hair, have been defiantly reclaimed by the community, transforming a tool of oppression into a symbol of pride. (Marquette Wire, 2020) This linguistic reclamation is a powerful act of resistance, an assertion of self-worth that challenges the very foundation of historical bias. The transformation of such terms speaks to the ongoing struggle against cultural violence, a violence Oyedemi (2016) argued is inherent in the process of seeking “beautiful” hair when that beauty is defined by Eurocentric ideals.

Moreover, the absence of indigenous African terms for hair types in mainstream discourse reflects a broader cultural erasure. Before colonization, African societies possessed a nuanced vocabulary for describing the diverse textures and appearances of hair, terms that conveyed meaning, status, and aesthetic value within those communities. The superimposition of a limited, Eurocentric vocabulary effectively rendered these rich descriptions invisible, reinforcing the idea that only a narrow range of hair types held worth. Recovering and elevating this ancestral terminology serves to restore a lost dimension of heritage, validating diverse hair types within their original contexts of appreciation.

The Economics of Conformity ❉ A Legacy of Bias in the Hair Industry

The historical trajectory of the hair care industry for Black and mixed-race individuals provides a stark economic reflection of cultural biases. From the post-emancipation era through much of the 20th century, the market was largely dominated by products designed for straightening or “taming” textured hair, including relaxers and pressing combs. The demand for these products was fueled by societal pressure to conform to white beauty standards, where straight hair was equated with professionalism and social acceptance.

This created a lucrative market for entrepreneurs, some of whom, like Madam C.J. Walker, built empires by addressing this imposed need.

This economic landscape perpetuated a cycle ❉ bias created a perceived “problem” (natural textured hair not fitting norms), which then drove the demand for “solutions” (straightening products). The very definition of “hair care” became synonymous with hair alteration, often at the expense of hair health. The natural hair movement of the 21st century has disrupted this paradigm, shifting consumer demand towards products that celebrate and support natural textures. This contemporary movement has led to the rise of Black-owned haircare brands and an increasing focus on products that prioritize moisture, definition, and overall health for coils and kinks.

However, the economic effects of historical bias continue. Even today, textured hair products are often more expensive or harder to access in certain markets. The CROWN Act (Creating a Respectful and Open World for Natural Hair), passed in multiple US states, represents a legislative effort to combat the ongoing workplace and school discrimination based on hair texture and protective styles, a direct acknowledgement of the enduring economic and social consequences of historical biases.

The Psychological Weight of Aesthetic Othering

The consistent denigration of textured hair has imposed a profound psychological toll, contributing to internalized biases within Black and mixed-race communities. Generations grew up internalizing messages that their natural hair was “bad,” “unprofessional,” or “unattractive,” leading to self-esteem issues and a disconnection from their authentic selves. This psychological impact is a direct consequence of cultural violence, where dominant ideologies impose a singular, narrow definition of beauty. (ResearchGate, 2016)

The continuous societal pressure to alter hair, whether through chemical straightening, heat styling, or wigs, can lead to a sense of exhaustion and a feeling that one’s natural self is unacceptable. This internalized pressure can contribute to stress and anxiety, impacting overall well-being. The act of choosing to wear natural hair, therefore, becomes not merely a style preference, but a statement of self-acceptance and a reclamation of personal autonomy, a direct counter to centuries of aesthetic othering.

It is a profound act of honoring one’s ancestral appearance and rejecting the narrative that anything less than Eurocentric is undesirable. This defiance is a healing journey, one that seeks to mend the historical wounds inflicted by biased beauty standards, affirming the inherent beauty in every unique coil and curl.

Reflection

As we conclude this exploration, the echoes of history resound with quiet persistence, reminding us that textured hair is more than simply biology or adornment. It is a living chronicle of human experience, a testament to enduring spirit, deep connection to heritage, and formidable resilience. The ways cultural biases have historically shaped its perception and treatment reveal the profound impact of oppressive systems, but they also illuminate the boundless capacity for adaptation, resistance, and self-affirmation within Black and mixed-race communities.

From the ancient spiritual reverence for hair in Africa, through the forced indignities of the transatlantic slave trade and the calculated dehumanization of colonial laws like the Tignon Acts, to the reclamation movements of the 20th and 21st centuries, textured hair has served as both a canvas for artistic expression and a battleground for identity. Its very structure, once mischaracterized to justify prejudice, now finds scientific validation that supports ancestral practices. The simple act of tending to one’s hair becomes a dialogue across generations, a continuation of rituals born of necessity, community, and profound cultural wisdom.

Roothea’s ‘Soul of a Strand’ ethos finds its very heart in this intricate dance between past and present. It recognizes that every coil, every curl, holds ancestral memory, a story of survival, creativity, and the unwavering pursuit of self-love. Our path forward involves not only understanding the historical weight of bias but actively participating in its dismantling, fostering an environment where all hair textures are not merely tolerated but celebrated in their authentic glory. This collective journey honors the ingenuity of those who came before us, ensuring that the legacy of textured hair, in all its diverse manifestations, continues to speak volumes of beauty, strength, and an unbroken connection to its vibrant heritage.