
Roots
A deep connection flows between the land and the textured strands that crown many a head, a connection often held within the wise hands of women. It is a story whispered across generations, told through the scent of ancestral oils and the rhythmic motion of labor that nurtures both growth and legacy. To understand the profound impact of argan cooperatives on women’s heritage, particularly in the realm of textured hair, one must first listen to the echoes from the ancient Arganeraie Biosphere in Morocco, a place where the gnarled argan tree (Argania spinosa) has stood as a guardian for millennia.
This tree, revered by the Amazigh people, provides a golden liquid—argan oil—that has served humanity for centuries, deeply intertwined with daily life, rituals, and personal care. Its significance is not merely economic; it is a cultural cornerstone, recognized by UNESCO in 2014 as part of the Intangible Cultural Heritage of Humanity , a testament to the knowledge and practices passed down through time.

The Argan Tree Ancestral Gift
For the Amazigh, the argan tree, often called the “tree of life,” is a symbol of resilience, deeply rooted in the arid southwestern regions of Morocco. Its presence shapes the very landscape, a bulwark against the encroaching desert, its roots holding the soil firm. Evidence suggests the argan tree was utilized as early as the 11th century by the Berbers in the Souss Plain, serving as a source of wood, fodder, and edible oil (Ruas et al. 2011, p.
419). Foreign travelers recorded its use around the same period (Ruas et al. 2015, p. 122).
Beyond sustenance, the oil swiftly became a cherished element in traditional beauty and healing practices. Its applications were vast, offering a protective balm against the harsh desert climate, and a restorative elixir for skin and hair. This ancient knowledge, held predominantly by Amazigh women, predates modern scientific validation, yet their intuition was spot-on.

What does Argan Oil Offer Textured Hair?
The oil extracted from the argan kernel, traditionally a labor of love and precision, holds a rich composition that speaks directly to the needs of textured hair. Modern science now confirms what ancestral wisdom always understood ❉ argan oil possesses a wealth of beneficial compounds. It contains abundant oleic acid and linoleic acid , crucial fatty acids known to hydrate the hair shaft and maintain moisture. These molecules, smaller than those in some other oils, penetrate the hair cuticle more effectively, leaving strands softer and less prone to tangling.
Beyond its hydrating prowess, argan oil is generously endowed with tocopherols , particularly gamma-tocopherol, potent antioxidants that shield hair and scalp from environmental damage, including the sun’s harsh ultraviolet rays. These antioxidants contribute to scalp health, helping to soothe inflammation and combat issues like dryness, which can often affect textured hair. The historical application of argan oil to hair and scalp, thus, was not simply a beauty routine; it was a deeply nourishing practice, safeguarding the hair’s integrity and promoting its vitality in challenging environments.
The profound wisdom of Amazigh women, guardians of argan, foresaw its scientific benefits for hair health centuries before laboratory confirmation.

Anatomy and Hair Codex
The traditional understanding of argan oil’s properties aligns remarkably with modern scientific insights into the unique structure of textured hair. Textured hair, whether coily, curly, or wavy, often presents particular needs due to its elliptical cross-section and the distribution of disulfide bonds, which influence its characteristic shape and susceptibility to dryness. The outer layer, the cuticle, with its lifted scales, can sometimes struggle to retain moisture, making it more prone to breakage. Argan oil’s fatty acids provide a lipid layer , sealing the cuticle and reducing water loss, a practice deeply ingrained in Moroccan women’s hair care for ages.
The daily ritual of applying argan oil was a practical response to the inherent characteristics of textured hair, ensuring its health and resilience in a dry climate. This ancestral approach to hair care demonstrates an innate understanding of hair anatomy, long before microscopes revealed cellular structures.
The lexicon of textured hair, while increasingly global, owes much to indigenous knowledge systems that named and categorized hair types based on lived experience and traditional remedies. Understanding these foundational elements, from the tree itself to the molecular composition of its oil, allows us to appreciate the heritage of argan oil, not as a sudden discovery, but as a continuity of wisdom.
| Aspect Extraction Method |
| Traditional Ancestral Practice Manual grinding of roasted kernels using millstones, a labor-intensive social activity. |
| Modern Cooperative Practice Often utilizes mechanical presses while preserving traditional kernel cracking by hand. This increases efficiency, yet retains the essential initial steps of the heritage craft. |
| Aspect Scale of Production |
| Traditional Ancestral Practice Primarily for household use and local community exchange. |
| Modern Cooperative Practice Scaled to meet international demand, providing income for thousands of women. |
| Aspect Knowledge Transfer |
| Traditional Ancestral Practice Intergenerational transmission through imitation and non-formal education within families. |
| Modern Cooperative Practice Organized training sessions alongside traditional learning, strengthening women’s capacity as custodians of the land. |
| Aspect Economic Impact |
| Traditional Ancestral Practice Subsistence and local trade, with limited wider market access. |
| Modern Cooperative Practice Stable income, financial independence, and improved social well-being for members. |
| Aspect The transition to cooperatives respects the historical methods while adapting to contemporary needs, ensuring the continuity of a deeply ingrained cultural practice. |

Ritual
The transformation of argan oil from a local secret to a global phenomenon is not merely a tale of commerce; it is a living narrative of women’s collective strength and their unwavering commitment to heritage. The formation of argan cooperatives in Morocco, particularly beginning in the 1990s, marks a significant turning point, allowing women to formalize and benefit from their ancestral knowledge in a more structured manner. These cooperatives have become more than just production centers; they are vibrant hubs of cultural preservation, social gathering, and economic empowerment, all deeply connected to the legacy of textured hair care within Amazigh communities.

How do Cooperatives Preserve Ancestral Knowledge for Future Generations?
At the core of these cooperatives lies a powerful engine of heritage transmission. The traditional extraction of argan oil, a painstaking process involving harvesting, drying, cracking the nuts by hand, and grinding the kernels, has been passed down through generations of Amazigh women. Within the cooperative setting, this intergenerational transfer of knowledge is reinforced and celebrated. Older women, the repositories of centuries of wisdom, actively mentor younger members, teaching them not only the precise techniques of oil production but also the songs, stories, and communal rhythms that accompany the work.
Jamila Raissi, director of Akkain Ourgan, notes that cooperatives “value the ancestral knowledge of women in producing argan oil and by uniting our resources we can increase production.” This collaborative environment ensures that the intricate skills, from discerning the best nuts to the delicate balance of warm water during mixing, remain vibrant and alive, rather than fading into distant memory. It is a tangible link to a collective past, ensuring that the soul of argan, and the wisdom surrounding its application, continues to flow.

Connecting Argan to Textured Hair Care Rituals
For generations, argan oil has held a central place in the daily hair care rituals of North African women, particularly those with textured hair. These routines were not rigid prescriptions, but rather intuitive responses to the hair’s needs and the environment’s demands. The oil was used to protect strands from the sun, to moisturize and soften hair prone to dryness, and to impart a healthy sheen.
- Pre-Shampoo Treatment ❉ Historically, argan oil was applied generously to hair before washing, serving as a deeply nourishing mask to soften and prepare the strands for cleansing, minimizing breakage.
- Daily Moisture and Shine ❉ A few drops of argan oil would be warmed between the palms and gently smoothed onto damp or dry hair, providing a lightweight yet effective sealant, reducing frizz and adding luster. This practice helped textured hair remain supple and defined in the dry Moroccan climate.
- Scalp Health ❉ Massaging argan oil into the scalp was a common practice to address dryness, flakiness, and irritation, leveraging its antioxidant and anti-inflammatory properties to foster a healthy environment for hair growth.
Beyond direct oil application, argan oil became an integral part of broader hair care practices, often preceding traditional styling methods. For instance, the Algerian Kardoun, a lengthy fabric strip, used by Algerian women to wrap their hair tightly overnight, would often be paired with hair oils for shine and frizz control (TikTok, 2025). While not exclusively argan, the use of nourishing oils was a fundamental aspect of such ancestral rituals, preparing hair for styles that prioritized length retention and protection.
Similarly, other African traditions, such as the use of Chebe powder by Chadian women, often combined herb-infused mixtures with oils or butters for length preservation (Premium Beauty News, 2024). The application of argan oil, thus, was woven into these protective styling philosophies, serving as a vital component for maintaining hair health and longevity.
Argan cooperatives represent a societal breakthrough, transforming traditional labor into empowered livelihoods and safeguarding a vital cultural legacy.

The Economic and Social Upliftment
The rise of argan cooperatives has significantly impacted the socio-economic standing of rural Amazigh women. Traditionally, their labor in argan oil production was often informal and undervalued. Cooperatives have formalized this work, providing women with stable employment and a reliable income, thereby increasing their financial independence. For instance, the Tissaliwine Union of Cooperatives, established in 1999, grew to encompass 18 cooperatives with 1,200 women across six provinces, enabling them to gain stable employment and financial independence (ICA, 2025).
This financial agency allows women to contribute to household expenses, invest in their children’s education—particularly for daughters—and acquire domestic appliances, reducing household burdens. Such contributions enhance women’s status and decision-making power within their households and communities, subtly challenging long-standing patriarchal structures (Perry et al. 2018).
The cooperatives also serve as critical spaces for social interaction and mutual support. Women work together, often singing and sharing stories, fostering a sense of community and solidarity. Many cooperatives offer literacy and numeracy programs, providing educational opportunities that were historically scarce in rural areas. This holistic approach to empowerment reaches beyond monetary gains, supporting the overall well-being of families and communities while preserving the integral cultural practice of argan oil production.
The journey from individual, localized production to formalized cooperative structures illustrates a powerful model for sustainable development. It is a testament to how preserving traditional practices, when supported by collective action and ethical frameworks, can lead to profound social change and the robust continuation of a cherished cultural heritage.

Relay
The work of argan cooperatives extends far beyond the production of a valued oil; it actively engages in a complex relay of tradition, ecological stewardship, and economic resilience. These collectives serve as a dynamic bridge between an ancient past and a sustainable future, profoundly influencing women’s heritage and its connection to textured hair care. They embody a commitment to preserving both cultural practices and the natural environment that sustains them, a living testament to the power of collective action.

How do Cooperatives Serve as Custodians of the Argan Forest?
The argan tree is a vital part of Morocco’s natural and cultural heritage, a bulwark against desertification in semi-arid regions. Its deep root system prevents soil erosion and helps maintain biodiversity within the Arganeraie Biosphere Reserve, a UNESCO-designated area since 1998. Women working in argan cooperatives are often the primary custodians of traditional ecological knowledge, playing a central part in the harvesting and processing of argan. Their practices involve sustainable harvesting, collecting nuts after they fall from the trees in late July, which supports the tree’s natural cycle.
Cooperatives, supported by national and international initiatives, contribute to reforestation efforts and the implementation of agroecological practices and water-saving techniques. This proactive guardianship ensures the continued health of the argan forest, recognizing its essential role in the livelihoods of local communities and the global ecosystem. It is an act of preserving a natural heritage that is inextricably bound to the cultural heritage of the Amazigh people, ensuring that future generations will also benefit from the ‘tree of life’.
The argan cooperative model showcases how indigenous knowledge, when collaboratively structured, fortifies both ecological balance and community livelihoods.

Securing Financial Independence and Social Mobility
The establishment of cooperatives has created a significant pathway to financial independence for thousands of rural Moroccan women. Prior to these organizations, many women labored without regular income. Joining a cooperative provides consistent payment, enabling them to contribute meaningfully to their households.
For example, Fadma Haddi, a woman whose life is deeply intertwined with the argan forests in Agadir, began receiving a monthly payment after joining a cooperative. This income allowed her to contribute to household expenses and send her children to school (UNFPA, 2023).
The impact reaches beyond individual households. As women gain financial autonomy, their social standing within their communities strengthens. They gain a voice in family decisions and become advocates for education and workforce participation for their daughters, creating a cascading, intergenerational effect on opportunities.
This shift in social dynamics directly challenges traditional norms that historically limited women’s public roles, representing a tangible advancement in gender equality in rural areas. The cooperatives not only secure economic stability but also foster social mobility, allowing women to reshape their narratives.
Specific ways cooperatives contribute to social mobility:
- Educational Access ❉ Income from cooperatives supports children’s schooling, particularly for girls, breaking cycles of limited educational opportunity.
- Increased Household Influence ❉ Financial contributions elevate women’s status, granting them greater say in family matters and community affairs.
- Skill Development ❉ Training in agroecological practices, business management, and literacy equips women with valuable skills beyond traditional oil extraction.

The Global Market and Heritage Balance
The rising international demand for argan oil has provided unprecedented economic opportunities for Moroccan women. Large global beauty brands now source argan oil from these cooperatives, connecting local heritage to a worldwide market. This global recognition has brought significant income to the region, stimulating economic growth and creating employment opportunities where alternatives were scarce.
However, this expansion also presents challenges regarding the preservation of authenticity and traditional practices. The balance between meeting international demand and upholding ancestral methods, such as the hand-cracking of kernels, is a delicate one. Cooperatives play a crucial role in navigating this balance, striving for sustainable production that honors both tradition and commercial viability.
They champion methods like cold-pressing, which maintains the oil’s properties while allowing for increased output. By prioritizing direct engagement with cooperatives, consumers contribute to a model that supports ethical sourcing and the longevity of this vital heritage.
| Category Economic Empowerment |
| Impact Area Income Stability |
| Description Members receive regular payments, transitioning from precarious, informal labor to reliable income sources. |
| Category Social Development |
| Impact Area Literacy and Education |
| Description Many cooperatives offer programs that teach women to read, write, and gain basic math skills, improving their overall quality of life. |
| Category Community Wellbeing |
| Impact Area Enhanced Status |
| Description Financial contributions and increased skills lead to greater influence and decision-making power within families and communities. |
| Category Cultural Preservation |
| Impact Area Traditional Knowledge Transfer |
| Description Cooperative settings foster the intergenerational transmission of argan processing skills and associated cultural practices. |
| Category Argan cooperatives demonstrate a profound societal shift, transforming traditional labor into a force for women's autonomy and enduring cultural heritage. |

Reflection
The journey of argan, from the resilient tree rooted in arid soil to the golden oil that graces textured strands worldwide, is a narrative deeply etched with women’s heritage. Argan cooperatives stand as living archives, preserving not only a precious natural resource but also the intricate tapestry of Amazigh women’s wisdom, ingenuity, and collective strength. They transcend mere commerce, embodying a profound legacy where ancestral knowledge of hair care, community bonds, and economic self-determination intertwine.
Each drop of argan oil, lovingly extracted by hand or through processes that honor traditional methods, carries the weight of generations—a testament to the enduring spirit of a people and their commitment to their unique strands of identity. This story, rooted in the very soul of a strand, reminds us that true radiance often lies in recognizing and valuing the deep heritage that shapes our hair, our lives, and our collective future.

References
- ICA. (2025). Women’s co-ops around the world. International Cooperative Alliance.
- Perry, B. D. Benali, A. & Hammoud, K. (2019). Argan oil and the question of empowerment in rural Morocco. ResearchGate.
- Ruas, M. P. Ouedraogo, A. Bouzid, A. & Charrouf, Z. (2011). Liquid Gold ❉ Berber Women and the Argan Oil Co-operatives in Morocco. International Journal of Interdisciplinary Humanities.
- Ruas, M. P. Ouedraogo, A. Bouzid, A. & Charrouf, Z. (2015). Liquid Gold ❉ Berber Women and the Argan Oil Co-operatives in Morocco. International Journal of Interdisciplinary Humanities.
- Sari, D. K. D. W. (____). Herbal treatment for hair loss. Medical Journal of Lampung University. V(5), 129–134.
- TikTok. (2025). What to Do for North African Hair.
- UNFPA. (2023). Fadma and the forest ❉ Learning from the past for a flourishing future in rural Morocco.
- Westermarck, E. (2013). Ritual and Belief in Morocco.