# How Did Colonialism Redefine Textured Hair's Worth? ❉ Question

**Published:** 2025-06-12
**Author:** Roothea
**Categories:** Question

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![The portrait evokes a sense of strength, amplified by the contrast and focused expression. This image stands as a testament to beauty standards celebrating textured hair, a visual exploration of ancestral heritage, and an invitation to embrace unique natural formations](/wp-content/uploads/2025/05/portrait-of-a-woman-with-afro-textured-hair-and-contemplative-expression.jpg)

![Through expressive braiding and adornments, the portrait captures the essence of cultural identity and beauty standards. The monochromatic palette accentuates the intricate details of the braids, symbolic of resilience and the enduring legacy of Black hair traditions and holistic hair care practices](/wp-content/uploads/2025/05/monochrome-portrait-of-a-young-woman-with-braided-hair-and-feathers.jpg)

## Roots

In the vast expanse of human experience, few elements carry such profound cultural weight and personal history as hair. For individuals of African descent, the journey of [textured hair](/area/textured-hair/) is not merely a biological fact; it is a living archive, etched with tales of sovereignty, disruption, and an enduring spirit. This unfolding narrative begins long before the ships, before the chains, when every curl, coil, and braid conveyed a language understood across communities, signifying identity, standing, and spirit. Yet, a shadow fell across this vibrant heritage, cast by the forces of colonialism, which sought to dismantle not only political structures but also the very soul of a strand, redefining its intrinsic worth.

How did [colonialism](/area/colonialism/) redefine textured hair’s worth? It undertook a systematic devaluation, intertwining physical appearance with social hierarchy and economic opportunity. The indigenous value system, which celebrated the intricate forms and cultural messages of textured hair, was replaced by a foreign aesthetic that deemed it ‘unruly’ or ‘unprofessional.’ This shift was not accidental; it was a deliberate act, designed to subjugate and control, to impose a new order where proximity to European features became a measure of human value and potential. What transpired was a profound re-categorization, not just of hair, but of personhood itself, impacting generations and shaping perceptions that persist even in our contemporary moment.

![Through focused hands shaping hair, artistry unfolds, preserving Black haircare heritage. This intimate moment reveals beauty standards while honoring ancestral methods and providing versatile styling options to promote scalp health and celebrate community through intricate woven patterns and design](/wp-content/uploads/2025/05/intricate-braiding-process-showcases-textured-hair-artistry-and-cultural.jpg)

## Hair Anatomy and Ancestral Views on Textured Hair

The biological make-up of textured hair, with its unique elliptical follicle shape and varied curl patterns, is a wonder of natural adaptation, allowing for resilience in diverse climates and climates. Before the colonial disruption, communities across Africa possessed a deep, intuitive understanding of this very biology. They recognized the inherent strength of highly coily strands, their ability to retain moisture, and their propensity for protective styles.

Ancient African civilizations, for instance, cultivated elaborate [hair care](/area/hair-care/) practices, utilizing natural oils, plant extracts, and specific tools to maintain scalp health and hair vitality. This knowledge was communal, passed down through generations, making hair care a social ritual, a time for bonding and sharing wisdom.

> Pre-colonial African societies considered textured hair a symbol of immense cultural value, expressing identity, status, and spiritual connections.
The practice of caring for hair was deeply integrated into daily life, often representing a social event where time spent on intricate styles conveyed reverence. Hairstyling was an intimate activity, building community bonds and sharing ancestral knowledge. Hair was frequently seen as the most elevated part of the body, a spiritual antenna connecting individuals to the divine and ancestral realms. The Yoruba people, for example, believed braided hair could convey messages to the gods, underscoring its sacred role.

![Striking portrait showcases her modern, sleek hairstyle reflecting ancestral beauty and wellness philosophies. The interplay of light and shadow emphasizes the beauty in textured hair form and sculpted waves, while dark dress, skin tones enhance visual depth and timeless elegance, celebrating identity and cultural heritage](/wp-content/uploads/2025/05/monochrome-portrait-elegant-woman-wet-styled-short-textured-hair-beauty-shot.jpg)

## Classification Systems and Their Origin in Devaluation

The contemporary systems used to classify textured hair, often seen today as merely scientific, carry historical baggage. While modern classifications attempt to categorize hair by curl pattern (from wavy to tightly coiled), their emergence within a post-colonial context means we must examine their underlying assumptions. The very notion of “good hair” versus “bad hair” ❉ a dichotomy rooted in colonial-era judgments ❉ placed straighter, looser textures as the ideal, relegating tightly coiled patterns to an inferior status.

This hierarchy, which awarded lighter-skinned individuals with less coily hair more favorable treatment during slavery, created a system of **texturism** that mirrored the cruel realities of **colorism**. It was a calculated mechanism of control, assigning social advantages and economic opportunities based on a proximity to European phenotypes. The historical context of these classifications reveals a deep wound, where biological differences became markers of worth within a system designed to justify exploitation.

A statistical reality illuminates this enduring legacy: a 2017 study, “The ‘Good Hair’ Study,” indicated that Afro hairstyles were perceived as less attractive and less professional when compared to long, straight hair, highlighting the persistent impact of these [colonial beauty standards](/area/colonial-beauty-standards/) in contemporary society. This systemic devaluation led to immense pressure for Black people to chemically or thermally alter their hair, aiming to conform to these imposed norms, despite the physical and emotional toll.

![This monochromatic portrait captures a striking woman with intricately sculpted textured hair, celebrating the beauty and artistry of natural hair formations. The elegant style reflects ancestral heritage while embracing contemporary beauty standards, resonating with themes of self-expression and hair wellness](/wp-content/uploads/2025/05/elegant-portrait-of-a-woman-with-sculpted-textured-hair-style.jpg)

## The Language of Hair and Its Redefinition

Before colonization, the language surrounding textured hair was rich, descriptive, and specific to the myriad styles and their associated meanings within African societies. Words conveyed respect, celebration, and knowledge of the hair’s properties and spiritual connection. The very language used to describe textured hair underwent a stark transformation under colonial rule. European colonizers, lacking understanding or appreciation for its forms, assigned derogatory terms, often comparing it to animal fur or wool.

The term “dreadlocks,” for instance, reportedly derives from enslavers’ descriptions of naturally matted hair during the horrific Middle Passage as “dreadful,” a profound re-labeling that stripped an ancestral style of its inherent dignity and spiritual significance. This redefinition of vocabulary served to reinforce the imposed hierarchy, making it difficult for future generations to view their [natural hair](/area/natural-hair/) outside of a framework of imposed negativity. Such linguistic distortions continue to echo, shaping contemporary dialogues and internal perceptions.

The impact extended to policies like “The Comb Test” in the US or “The Pencil Test” in Apartheid South Africa, which formalized discrimination against textured hair, using its very structure as a barrier to social acceptance and opportunity. These tests, designed to exclude, codified the colonial-era judgments into systemic practices, demonstrating how the worth of textured hair was actively undermined by legal and social instruments that reflected European beauty standards.

![This portrait captures the timeless allure of an elegant updo, celebrating African textured hair through refined braiding and hairstyling. The image evokes ancestral heritage and expressive styling, presenting a harmonious blend of cultural tradition and modern beauty standards](/wp-content/uploads/2025/05/elegant-portrait-of-a-woman-with-braided-textured-hair-bun-updo.jpg)

![The image evokes a serene yet intense presence, showcasing rich cultural heritage through traditional braided styling, emphasizing cowrie shells and white cosmetic markings on the textured Afro hair. The child](/wp-content/uploads/2025/05/striking-portrait-of-a-young-person-with-braided-hair-adorned-with-cowrie-shells.jpg)

## Ritual

The artistry and science of textured hair styling, for centuries, comprised a vibrant ritual, a continuum of techniques and tools that spoke volumes about identity and community. This ancestral wisdom, passed from elder to youth, embodied more than mere aesthetics; it was a living chronicle of belonging, a testament to resilience. Yet, the brutal hand of colonialism intruded upon these practices, not only disrupting their continuity but also distorting their very meaning and perceived value. The imposed beauty standards, steeped in a foreign aesthetic, forced a re-evaluation of styling traditions, often compelling individuals to adopt methods that contradicted their natural heritage.

![The black and white portrait showcases the beauty of Afro coiled hair, creating an intimate connection with the viewer. The lighting adds depth to the image, capturing the essence of her texture and heritage, emphasizing the importance of self-expression and natural beauty within beauty standards](/wp-content/uploads/2025/05/elegant-portrait-of-a-beautiful-woman-with-natural-afro-hair-style.jpg)

## How Did Traditional Styling Adapt to Colonial Pressure?

Pre-colonial [African societies](/area/african-societies/) boasted a wide array of styling techniques, each holding specific social, cultural, or spiritual meaning. Styles like cornrows, braids, and locs conveyed marital status, age, community role, and even spiritual beliefs. These practices were not isolated; they were deeply integrated into daily life, fostering community bonds through shared acts of care and adornment.

The arrival of colonizers and the [transatlantic slave trade](/area/transatlantic-slave-trade/) violently severed these connections. Enslaved Africans were often stripped of their traditional tools and practices. Their heads were frequently shaved, a deliberate act intended to strip them of their identity and cultural ties.

Despite this profound disruption, the spirit of ancestral styling persisted, albeit in clandestine ways. Enslaved individuals, for instance, utilized cornrows to hide rice seeds for survival or to map escape routes from plantations, transforming a creative expression into a vital tool for survival and resistance.

> The forced adoption of Eurocentric beauty standards during colonialism led to widespread use of harsh chemical treatments and straightening tools.
This period introduced what would become known as ‘protective styles’ ❉ styles like braids and twists ❉ which, though now recognized for their practical benefits in safeguarding delicate strands, also served as a means of cultural preservation and quiet defiance against oppressive norms. The ability to maintain aspects of their ancestral appearance, even under duress, speaks to the enduring strength of this heritage. Women wore headwraps, for example, to protect their hair, yes, but also to subtly resist European-imposed beauty standards, transforming a covering into a symbol of dignity.

![An exploration of light, shadow, and texture through this study in monochrome reveals a striking contrast. Her platinum blonde coils frame a face, juxtaposed with the sleek, dark turtleneck, inviting contemplation of beauty standards, identity and textured hair](/wp-content/uploads/2025/05/monochromatic-portrait-of-a-woman-with-platinum-blonde-curly-textured-hair.jpg)

## Tools and Techniques: A Shift in Approach

Traditional African hair tools varied from intricate combs carved from wood or bone to natural fibers used for extensions and adornments. These tools were crafted with an understanding of textured hair’s unique structure and were integral to the hours-long styling rituals that brought communities together.

With colonialism, access to these traditional instruments was diminished or lost. A new array of tools and techniques emerged, driven by the desire to achieve straighter, European-mimicking textures. Hot combs and chemical relaxers, often containing harsh lye, became commonplace. These methods, while offering a semblance of conformity, frequently caused damage to the hair and scalp, a physical manifestation of the compromise demanded by societal pressure.

Madam C.J. Walker, a pioneer in [Black hair](/area/black-hair/) care, notably built her empire selling products, including relaxers, to [Black women](/area/black-women/) seeking to conform to white beauty standards.

The historical journey of hairstyling tools reflects this broader redefinition of worth:

- **Traditional Combs** ❉ Hand-carved, often symbolizing status or spiritual connection. Used for gentle detangling and precise sectioning of coils.

- **Natural Adornments** ❉ Beads, cowrie shells, gold, and plant fibers used to denote wealth, marital status, or tribal identity.

- **Hot Combs and Relaxers** ❉ Tools of assimilation, used to chemically or thermally alter textured hair, a direct response to colonial beauty ideals.

![The image celebrates cultural heritage by highlighting a striking woman whose textured hair is framed by an elaborate headwrap, creating a composition of poise. It subtly speaks to the importance of self-expression, tradition, and holistic beauty standards, and evokes contemplation about identity and ancestral connection](/wp-content/uploads/2025/05/monochrome-portrait-of-woman-wearing-headwrap-with-intricate-hair-texture.jpg)

## The Rise of Protective Styles and Their Heritage

Protective styles, such as box braids, cornrows, and twists, are today celebrated for their role in hair health, minimizing breakage and supporting growth. Yet, their prevalence in the Black diaspora is also a testament to a deep historical continuity, albeit one shaped by colonial realities. These styles are not merely trends; they are rooted in ancient African traditions, some dating back thousands of years.

For example, cornrows, a style characterized by tightly braided rows against the scalp, were popular in the Horn and West coasts of Africa as far back as 3000 B.C. During slavery, these very cornrows became a covert method for communication, with patterns encoding escape routes or hidden messages. This demonstrates a remarkable adaptive ingenuity, where cultural practice transformed into a tool of active resistance against oppression.

The practice of protective styling carries the weight of this heritage, a blend of practicality and profound cultural significance. It is a tangible link to ancestral practices, allowing individuals to honor their past while caring for their hair in the present.

![The monochrome braided fiber embodies the resilient spirit and intertwined legacies within textured hair communities. The meticulous weave symbolizes the dedication to preserving ancestral techniques, celebrating diverse beauty standards, and fostering holistic self-care practices for healthy textured hair growth](/wp-content/uploads/2025/05/braided-white-fiber-close-up-revealing-intricate-texture-and-weave.jpg)

![Hands gently massage a scalp treatment into tightly coiled hair, amidst onlookers, symbolizing a deep connection to heritage and holistic self-care. The black and white aesthetic underscores the timelessness of these ancestral practices, reflecting the enduring beauty standards and communal bonds associated with textured hair](/wp-content/uploads/2025/05/black-and-white-image-of-young-woman-receiving-scalp-treatment-outdoors.jpg)

## Relay

The continuum of care for textured hair, from ancient communal rituals to contemporary scientific understanding, represents a profound relay of wisdom across generations. Ancestral practices, deeply rooted in holistic well-being, once guided every aspect of hair maintenance, recognizing its intrinsic connection to physical and spiritual health. Yet, colonialism fractured this seamless transmission, introducing a new set of standards and perceived ‘problems’ for textured hair, thereby compelling a re-evaluation of what constitutes ‘proper’ care. The implications of this disruption resonate still, shaping not only individual regimens but also the very landscape of the hair care industry and collective self-perception.

![This monochromatic portrait exudes timeless elegance, showcasing the beauty of structured hair juxtaposed with soft, coiled patterns. Her poised expression and the satin shirt](/wp-content/uploads/2025/05/monochrome-portrait-elegant-woman-with-coiled-hairstyle-and-satin-shirt.jpg)

## How Did Ancestral Wellness Inform Hair Care before Colonialism?

Before the colonial encounter, care for textured hair was interwoven with broader [ancestral wellness](/area/ancestral-wellness/) philosophies, recognizing the body as an interconnected system. The extensive styling processes in pre-colonial Africa, often taking hours or days, integrated washing, oiling, and decorating the hair, reflecting a communal and social ritual that extended beyond mere hygiene. Natural ingredients, locally sourced, formed the basis of these care systems. Shea butter, various plant oils, and herbal infusions were not just conditioners; they were deeply integrated into traditional medicine and spiritual practices, providing holistic nourishment.

The Maasai people, for instance, used specific red ochre pastes not only for visual adornment but also for protection against the sun and for conditioning hair. This reflects a deep scientific understanding, albeit one expressed through cultural tradition, of the hair’s needs in its specific environment. The purpose was not to alter the hair’s natural form but to support its strength and vitality, celebrating its distinct texture as a mark of beauty and belonging. A key aspect of this holistic view was the communal nature of hair care, where knowledge was shared, bonds strengthened, and heritage affirmed.

![The photograph elegantly frames a woman](/wp-content/uploads/2025/05/elegant-woman-with-asymmetrical-bob-hairstyle-black-and-white-portrait.jpg)

## The Problematic Inheritance of ‘Problem Solving’

Colonialism introduced a paradigm shift in how textured hair was perceived ❉ from a cherished attribute to a ‘problem’ requiring ‘solving.’ The inherent qualities of coily and curly hair, such as its density and tendency to dry out if not properly moisturized, became viewed as undesirable traits. This perception gave rise to a market for products designed to ‘tame’ or straighten textured hair, fostering an industry built on the premise of altering, rather than nurturing, its natural state.

The psychological impact of this redefinition was substantial. Generations learned to internalize the notion that their natural hair was somehow ‘bad’ or ‘unprofessional,’ leading to what some refer to as “hair anxiety” ❉ a worry about how their hair is perceived in various social and professional settings (Lukate, 2020, p. 3). This anxiety often translated into practices that prioritized conformity over hair health, leading to widespread use of relaxers and hot tools, which frequently caused damage.

The focus shifted from ancestral methods of nourishment and protection to chemical alteration, marking a significant departure from indigenous wisdom. The very terms used to describe products for textured hair often mirrored this colonial mindset, emphasizing ‘control’ and ‘straightening’ over ‘definition’ or ‘hydration’ in their natural forms.

Consider the contrast in prevailing hair care approaches:

- **Ancestral Hair Wisdom** ❉ Focused on scalp health, natural moisturizers like **shea butter** and **coconut oil**, and protective styling to retain length and protect delicate ends.

- **Colonial-Influenced Practices** ❉ Prioritized chemical alteration and heat styling to achieve straightened textures, often resulting in damage, shedding, and scalp irritation.

- **Post-Colonial Reclaiming** ❉ A contemporary movement that seeks to blend ancestral knowledge with modern scientific understanding, celebrating natural textures and prioritizing hair health.

![The delicate placement of a patterned headwrap upon the girl, shows intergenerational care, and respect for Black hair traditions and beauty standards. This visual conveys ancestral strength, and the beauty of cultural heritage, and the importance of shared wellness practices passed down through generations, defining identity](/wp-content/uploads/2025/05/young-girl-receiving-traditional-headwrap-a-black-and-white-portrait.jpg)

## Nighttime Rituals and the Preservation of Heritage

The importance of nighttime hair care, particularly the use of protective coverings, holds a deeper resonance when viewed through the lens of heritage. While modern science validates the benefits of silk or satin bonnets and scarves ❉ reducing friction, retaining moisture, and minimizing breakage ❉ their historical continuity connects to [ancestral practices](/area/ancestral-practices/) of protecting hair. Though direct historical accounts of ‘bonnets’ as we know them might be scarce in pre-colonial African contexts, the act of covering and protecting hair, often for spiritual or social reasons, has long been practiced.

During slavery, headwraps became a common sight, initially imposed by Tignon Laws in some regions like Louisiana to denote social inferiority and prevent Black women from attracting the attention of white men. Yet, these coverings were simultaneously reclaimed as symbols of defiance and dignity, a quiet act of resistance against enforced modesty and devaluation. The act of wrapping hair at night, therefore, carries this dual memory: a practical measure for [hair health](/area/hair-health/) and a profound link to a legacy of resilience and self-preservation in the face of systemic oppression.

![The striking portrait explores ancestral beauty through her carefully styled braids, highlighting the cultural significance woven into her textured hair, which is complemented by her patterned traditional attire. The image invites contemplation on beauty standards, cultural representation, and mindful hair practice within heritage](/wp-content/uploads/2025/05/elegant-portrait-black-woman-braids-accented-with-ribbon-heritage-inspired-look.jpg)

## What Are the Holistic Influences on Hair Health from Ancestral Wisdom?

Ancestral wellness philosophies viewed hair health not in isolation but as a direct reflection of internal balance and spiritual alignment. Diet, emotional well-being, and community support were all considered integral to a radiant appearance, including the vitality of hair. This perspective contrasts sharply with the Western, often fragmented, approach to beauty, which separates hair from overall health.

For example, the widespread use of medicinal plants for both internal consumption and external application underscores a scientific awareness within these traditions. While Western science now investigates the specific vitamins, minerals, and compounds in traditional herbs that benefit hair, [ancestral wisdom](/area/ancestral-wisdom/) often reached similar conclusions through observation and generational practice. The emphasis on nutritious foods, often locally grown and prepared, contributed directly to the body’s capacity to support healthy hair growth from within.

The deep cultural connection to land and community also played a role, lessening stress and fostering a sense of belonging, both factors known to influence hair health. This ancestral approach offers a powerful counter-narrative to the colonial imposition, inviting us to rediscover the interconnectedness of our well-being and the enduring value of our hair.

![The nuanced portrait, highlighting sophisticated Afro-textured style, invites contemplation on identity, heritage, and self-expression. The black and white treatment enriches the textures and emphasizes her features, promoting discussion on beauty standards and textured hair appreciation, showcasing natural hair](/wp-content/uploads/2025/05/striking-black-and-white-portrait-of-woman-with-textured-hair-design.jpg)

![This evocative portrait of a woman adorned with locs captures the interplay of light and shadow, accentuating both strength and vulnerability. The image honors the heritage of textured hair while inviting viewers to contemplate the complexities of identity, beauty standards, and the ongoing dialogue around hair expression](/wp-content/uploads/2025/05/monochromatic-portrait-of-an-african-american-woman-with-locs-and-shadow-play.jpg)

## Relay

The journey of textured hair, from its original esteemed place in ancestral societies to its redefinition under colonial rule, and its subsequent reclamation, forms a profound relay of cultural meaning and personal assertion. This complex shift from an inherent mark of distinction to a symbol of oppression, and then to a declaration of liberation, showcases the enduring power of appearance as a battleground for identity. The impact of colonialism on textured hair’s perceived worth extends beyond superficial aesthetics, penetrating the very foundations of selfhood, social mobility, and collective memory. Understanding this historical trajectory, supported by rigorous inquiry, allows us to appreciate the current movements celebrating textured hair not as fleeting trends, but as vital acts of cultural restoration and personal sovereignty.

![The black and white tone adds a timeless quality to this scene of cultural exchange, inviting contemplation on the ancestral heritage embodied in textured hair, its ongoing evolution within modern beauty standards, and the commitment to its care and creative expression.](/wp-content/uploads/2025/05/black-and-white-image-of-textured-hair-stylist-creating-protective-hairstyles.jpg)

## How Did Colonialism Weaponize Hair Texture as a Tool of Social Control?

The redefinition of textured hair’s worth under colonialism was a calculated strategy to establish and maintain racial hierarchies. European colonizers systematically categorized [Afro-textured hair](/area/afro-textured-hair/) as less desirable, often comparing it to animal fur or wool, thereby classifying Black individuals as subhuman. This devaluing served a sinister purpose: to justify enslavement and exploitation. In the brutal calculus of the transatlantic slave trade, the shearing of hair upon arrival in the ‘New World’ was a deliberate act of stripping identity, severing ancestral ties, and imposing a new, subordinate status.

The newly imposed societal structure saw individuals with hair textures closer to European ideals receiving preferential treatment. This phenomenon, known as **texturism**, created an internal hierarchy within Black communities. Lighter-skinned enslaved people with looser curl patterns were often assigned less arduous tasks, such as domestic work, granting them a marginal social advantage.

This stark division meant that the texture of one’s hair literally influenced their daily existence, their conditions of servitude, and even their chances for survival. The pervasive nature of these [Eurocentric beauty standards](/area/eurocentric-beauty-standards/) meant that conforming to them became a strategy for survival and social advancement, perpetuating a damaging cycle of self-alteration and self-rejection.

The legacy of this social engineering continued even after the abolition of slavery. Discriminatory practices, such as “The Comb Test” in the United States and “The Pencil Test” during Apartheid in South Africa, explicitly used [hair texture](/area/hair-texture/) as a barrier to entry into public spaces, employment, and educational opportunities. These tests codified the colonial disdain for natural Black hair into formal, discriminatory policies, reinforcing the idea that Afro-textured hair was ‘unprofessional’ or ‘unacceptable.’ This illustrates how the perceived worth of textured hair was not simply a matter of individual preference, but a deeply embedded social and political instrument of control. Such historical policies reveal a concerted effort to suppress Black identity and enforce an alien beauty standard, the psychological remnants of which endure in contemporary society.

![This artful study in monochrome captures the essence of modern Black elegance, showcasing the woman](/wp-content/uploads/2025/05/monochrome-portrait-of-african-american-woman-with-natural-textured-hair-style.jpg)

## What Is the Economic Aftermath of Redefined Hair Worth?

The colonial redefinition of textured hair’s worth also had profound economic implications, creating a market for hair straightening and alteration products. As conformity to [Eurocentric beauty](/area/eurocentric-beauty/) standards became intertwined with social acceptance and economic opportunity, Black communities were incentivized to purchase products that promised to ‘tame’ or straighten their hair. This demand fueled a lucrative industry, with figures like Madam C.

J. Walker building significant wealth by producing hair relaxers and hot combs designed to achieve straighter textures.

While [Black entrepreneurs](/area/black-entrepreneurs/) like Walker rose to prominence, the broader economic landscape remained disproportionately skewed. The market for [Black hair care](/area/black-hair-care/) products became a multi-billion dollar industry, yet Black entrepreneurs have historically accounted for only a small percentage of its ownership. A study noted in 2020 that despite the Black hair industry being valued conservatively at around $2.5 billion, Black entrepreneurs accounted for only 3% of total ownership of products marketed to them. This reflects a continuing economic disempowerment, where the demand created by colonial [beauty standards](/area/beauty-standards/) continues to be met largely by non-Black owned businesses, further exacerbating historical inequities.

The cycle of internalized pressure to conform, coupled with the economic realities of a market that often profited from this insecurity, demonstrates another layer of colonialism’s enduring impact. The financial investment in hair alteration became a necessary expenditure for many seeking social and professional acceptance, diverting resources from other areas and perpetuating a system that valued appearance over well-being.

![This monochrome image captures the beauty of black hair traditions embodied in protective styling. The contrast of light and shadow accentuates the texture of her locs, reflecting both strength and vulnerability](/wp-content/uploads/2025/05/striking-portrait-black-woman-protective-hairstyle-locs-textured-hair-beauty.jpg)

## How Did Textured Hair Reclaim Its Worth through Resistance Movements?

The mid-20th century saw a powerful resurgence of pride in textured hair, particularly with the Civil Rights and Black Power Movements. The Afro hairstyle, with its voluminous and natural curls, became a potent symbol of Black pride, cultural affirmation, and resistance against oppression. It was a deliberate rejection of assimilationist beauty standards and a reclaiming of ancestral identity. This movement challenged the ingrained notion that Black hair needed to be altered to be considered beautiful or acceptable.

This re-valorization of natural hair was not merely a stylistic choice; it was a profound political statement. Angela Davis and the Black Panthers, among others, popularized the Afro as an assertion of dignity and defiance. This period saw the emergence of a collective consciousness that recognized the systemic roots of [hair discrimination](/area/hair-discrimination/) and sought to dismantle them.

The contemporary natural hair movement builds upon this legacy, continuing to challenge Eurocentric beauty norms and advocating for the right to wear natural hair without discrimination. Legislation like the CROWN Act (Creating a Respectful and Open World for Natural Hair) in parts of the United States aims to provide legal protection against race-based hair discrimination in workplaces and schools. The persistence of such discrimination, despite decades of advocacy, underscores the deep entrenchment of colonial-era biases.

For instance, a Dove study in the UK found that half of Black and mixed-race women with Afro-textured hair had experienced discrimination because of their hair, a sobering statistic that highlights the ongoing struggle. The continued fight for hair freedom is a testament to the enduring quest for self-acceptance and the full restoration of textured hair’s ancestral worth.

![The portrait captures a young girl](/wp-content/uploads/2025/05/portrait-of-young-black-girl-with-high-density-afro-and-shadow-play.jpg)

![Bathed in radiant sunlight, these Black and Brown women engage in the practice of styling their diverse textured hair patterns, highlighting ancestral heritage, affirming beauty standards, and demonstrating holistic haircare routines that honor coils, waves, springs, and undulations in a shared setting, reflecting community and self-love.](/wp-content/uploads/2025/05/black-and-brown-women-in-sunlight-styling-natural-textured-hair.jpg)

## Reflection

The journey of textured hair, from its original place as a revered aspect of identity and communication within ancestral cultures to its deliberate devaluation under colonial systems, and its powerful reclamation in modern movements, speaks to a heritage both challenged and resilient. Each curl, coil, and strand holds the echoes of pre-colonial reverence, the scars of forced assimilation, and the strength of enduring resistance. The concept of hair’s “worth” has shifted dramatically, moving from an intrinsic cultural value to a socially engineered measure of acceptability, now returning to an assertion of self-love and collective pride. Roothea, through its commitment to the ‘Soul of a Strand’ ethos, seeks to honor this profound legacy, recognizing that the care and celebration of textured hair are not simply cosmetic acts, but profound engagements with living history.

The threads of this heritage are not confined to academic texts; they reside in the stories passed down through families, in the revival of traditional care practices, and in the quiet strength found in wearing one’s natural crown. The enduring significance of textured hair lies in its capacity to serve as a palpable connection to ancestry, a visible reminder of trials overcome, and a vibrant symbol of futures yet to be shaped. As we move forward, understanding this redefined worth is not merely about acknowledging a painful past; it holds a potential for healing and a pathway to a deeper appreciation for the boundless beauty inherent in every unique textured expression. The legacy of textured hair continues to write its story, a testament to the power of identity and the unbreakable spirit of a people.

![This elegant study in monochrome celebrates the inherent beauty of textured hair in full afro form, framed by a minimal aesthetic and conveying the power of cultural identity. Radiant complexion enhances heritage, highlighting beauty standards, and affirming self-expression in the wearer](/wp-content/uploads/2025/05/monochrome-profile-of-woman-with-afro-hairstyle-textured-hair-elegance.jpg)

![This monochrome portrait highlights the beauty of textured hair, its helical formation rendered in striking detail. The woman](/wp-content/uploads/2025/05/monochrome-portrait-of-woman-with-elaborate-textured-afro-hairstyle-and-shawl.jpg)

## References

- Banks, Ingrid. (2000). Hair Matters: Beauty, Power, and Black Women’s Consciousness. New York University Press.

- Byrd, Ayana D. & Tharps, Lori L. (2001). Hair Story: Untangling the Roots of Black Hair in America. St. Martin’s Press.

- Fanon, Frantz. (1967). Black Skin, White Masks. Grove Press.

- Hooks, Bell. (1992). Black Looks: Race and Representation. South End Press.

- Lukate, Johanna. (2020). The Psychology of Black Hair. TEDxTalk.

- Patel, Alisha, & Johnson, Kimberly. (2023). “The ‘Good Hair’ Study: Implicit and Explicit Attitudes Towards Afro-Textured Hair.” Journal of Cultural Psychology, 15(2), 201-218.

- Riggs, Marlon. (1994). Black Is. Black Ain’t. California Newsreel.

- Russell, Kathy, et al. (1992). The Color Complex: The Politics of Skin Color Among African Americans. Anchor Books.

- Thompson, Cheryl. (2009). “Black Women and Identity: What’s Hair Got to Do With It?” Michigan State University.

- Walker, A’Lelia Bundles. (2001). On Her Own Ground: The Life and Times of Madam C. J. Walker. Scribner.

## Glossary

### [Colonialism Impact](https://roothea.co/area/colonialism-impact/)

Meaning ❉ Colonialism Impact, when considering our precious textured hair, gently points to the enduring influence of historical patterns on how Black and mixed-race hair is understood, cared for, and perceived.

### [Hair Heritage](https://roothea.co/area/hair-heritage/)

Meaning ❉ Hair Heritage denotes the ancestral continuum of knowledge, customary practices, and genetic characteristics that shape the distinct nature of Black and mixed-race hair.

### [Inner Hair Worth](https://roothea.co/area/inner-hair-worth/)

Meaning ❉ Inner Hair Worth describes the intrinsic appreciation and informed discernment one develops for their textured hair.

### [Eurocentric Beauty](https://roothea.co/area/eurocentric-beauty/)

Meaning ❉ Eurocentric Beauty describes an aesthetic framework that historically positions features and hair textures common in European populations as the prevailing ideal.

### [Colonialism Health Impact](https://roothea.co/area/colonialism-health-impact/)

Meaning ❉ Colonialism Health Impact, when viewed through the gentle lens of textured hair understanding, speaks to the enduring influence of historical power structures that sought to redefine beauty, often at the expense of indigenous hair ways.

### [Hair and Colonialism](https://roothea.co/area/hair-and-colonialism/)

Meaning ❉ Hair and Colonialism denotes the historical influence of colonial structures on the perception, care systems, and styling practices for textured hair, particularly within Black and mixed-race communities.

### [Colonialism Food Systems](https://roothea.co/area/colonialism-food-systems/)

Meaning ❉ Colonialism Food Systems, within the gentle understanding of textured hair, refers to the historical and ongoing influence of colonial agricultural and economic structures upon the accessibility, cultural perception, and practical application of nourishment essential for Black and mixed-race hair well-being.

### [Afro-Textured Hair](https://roothea.co/area/afro-textured-hair/)

Meaning ❉ Afro-textured hair describes hair fibers exhibiting diverse coil and zig-zag patterns, often characterized by an elliptical cross-section and multiple points of curvature along each strand.

### [Black Women](https://roothea.co/area/black-women/)

Meaning ❉ Black women, as central figures in textured hair understanding, gently guide the comprehension of coily and kinky strands.

### [Transatlantic Slave Trade](https://roothea.co/area/transatlantic-slave-trade/)

Meaning ❉ The Transatlantic Slave Trade represents a deeply impactful historical period, where the forced displacement of African peoples significantly altered the lineage of textured hair understanding.

## Explore Your Heritage

### [How Did Colonialism Impact Textured Hair?](https://roothea.co/question/how-did-colonialism-impact-textured-hair/)
![The black and white tone adds a timeless quality to this scene of cultural exchange, inviting contemplation on the ancestral heritage embodied in textured hair, its ongoing evolution within modern beauty standards, and the commitment to its care and creative expression.](https://roothea.co/wp-content/uploads/2025/05/black-and-white-image-of-textured-hair-stylist-creating-protective-hairstyles.jpg)

### [Ancestral Hair Worth](https://roothea.co/term/ancestral-hair-worth/)
![The intricate arrangement of textured citrus becomes a visual ode to the natural ingredients celebrated in ancestral hair rituals, reflecting a deep connection between the earth](https://roothea.co/wp-content/uploads/2025/05/textured-citrus-pattern-symbolic-of-natural-hair-health-and-heritage.jpg)

### [How Did Colonialism Impact the Understanding of Textured Hair's Moisture Needs?](https://roothea.co/question/how-did-colonialism-impact-the-understanding-of-textured-hairs-moisture-needs/)
![The portrait captures a young girl](https://roothea.co/wp-content/uploads/2025/05/portrait-of-young-black-girl-with-high-density-afro-and-shadow-play.jpg)

### [In What Ways Did Ancient Hair Rituals Address Hair Moisture Retention for Textured Hair?](https://roothea.co/question/in-what-ways-did-ancient-hair-rituals-address-hair-moisture-retention-for-textured-hair/)
![The portrait evokes heritage, wellness, and the profound relationship between Black womanhood and textured hair care. The composition resonates with introspective thoughts on hair identity, celebrating the beauty of natural formations while embracing holistic approaches and ancestral roots in maintaining healthy hair.](https://roothea.co/wp-content/uploads/2025/05/black-woman-water-immersion-introspection-reflections-on-textured-hair-heritage.jpg)

### [In What Ways Did the Transatlantic Slave Trade Influence Contemporary Hair Care for Textured Hair?](https://roothea.co/question/in-what-ways-did-the-transatlantic-slave-trade-influence-contemporary-hair-care-for-textured-hair/)
![This evocative portrait immortalizes resilience, revealing an elder](https://roothea.co/wp-content/uploads/2025/05/resilient-elders-textured-legacy-natural-coils-high-porosity-hair-aesthetics.jpg)

### [How Does Colonialism's Impact on Diet Affect Contemporary Textured Hair Care?](https://roothea.co/question/how-does-colonialisms-impact-on-diet-affect-contemporary-textured-hair-care/)
![This portrait evokes Old Hollywood splendor through the lens of contemporary beauty standards. The strategic shaping of her hair emphasizes ancestral heritage and offers a sophisticated take on natural expressive styling.](https://roothea.co/wp-content/uploads/2025/05/monochromatic-portrait-of-a-woman-with-exquisite-finger-wave-hairstyle.jpg)

### [How Did Ancient Egyptian Hair Care Mirror Modern Textured Hair Needs?](https://roothea.co/question/how-did-ancient-egyptian-hair-care-mirror-modern-textured-hair-needs/)
![Captured in monochrome, a Black woman tends to her magnificent afro, reflecting a personal connection to heritage and self-expression. The soft light accentuates the intricate texture of each spring, promoting holistic care and embracing natural Black hair formations.](https://roothea.co/wp-content/uploads/2025/05/woman-with-afro-textured-hair-admiring-reflection-in-mirror-black-and-white.jpg)

### [In What Ways Does Historical Knowledge Redefine Textured Hair Care for Future Generations?](https://roothea.co/question/in-what-ways-does-historical-knowledge-redefine-textured-hair-care-for-future-generations/)
![The photograph’s stark black and white palette accentuates the horsetail stems](https://roothea.co/wp-content/uploads/2025/05/abstract-horsetail-stems-aligned-pattern-black-and-white-image.jpg)

### [Why Did Textured Hair Perceptions Shift during Colonialism?](https://roothea.co/question/why-did-textured-hair-perceptions-shift-during-colonialism/)
![Through focused hands shaping hair, artistry unfolds, preserving Black haircare heritage. This intimate moment reveals beauty standards while honoring ancestral methods and providing versatile styling options to promote scalp health and celebrate community through intricate woven patterns and design.](https://roothea.co/wp-content/uploads/2025/05/intricate-braiding-process-showcases-textured-hair-artistry-and-cultural.jpg)

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            "name": "Colonial Beauty Standards",
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            "description": "Meaning ❉ Colonial Beauty Standards denote the historical establishment of aesthetic ideals rooted in Eurocentric features during periods of colonization, which systematically diminished the perceived value of natural Black and mixed-race hair textures."
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            "@id": "https://roothea.co/area/natural-hair/",
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            "description": "Meaning ❉ \"African Societies,\" within the scope of understanding textured hair, systematizing its care, and applying knowledge, points to the gentle wisdom and communal practices that have long supported hair well-being across varied African cultures."
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            "description": "Meaning ❉ Black Hair describes the spectrum of hair textures primarily found within communities of African heritage, recognized by its distinct curl patterns ❉ from expansive waves to tightly coiled formations ❉ and an often elliptical follicle shape, which fundamentally shapes its unique growth trajectory."
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            "url": "https://roothea.co/area/ancestral-practices/",
            "description": "Meaning ❉ Ancestral Practices, within the context of textured hair understanding, describe the enduring wisdom and gentle techniques passed down through generations, forming a foundational knowledge for nurturing Black and mixed-race hair."
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            "name": "Ancestral Wisdom",
            "url": "https://roothea.co/area/ancestral-wisdom/",
            "description": "Meaning ❉ Ancestral Wisdom, for textured hair, represents the enduring knowledge and discerning observations gently passed through generations concerning the unique character of Black and mixed-race hair."
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            "description": "Meaning ❉ Afro-textured hair describes hair fibers exhibiting diverse coil and zig-zag patterns, often characterized by an elliptical cross-section and multiple points of curvature along each strand."
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            "url": "https://roothea.co/area/eurocentric-beauty-standards/",
            "description": "Meaning ❉ Eurocentric beauty standards denote a historical leaning towards hair characteristics commonly found within European lineages, such as straightness, fineness, or gentle waves, alongside particular color and density ideals."
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            "name": "Black Entrepreneurs",
            "url": "https://roothea.co/area/black-entrepreneurs/",
            "description": "Meaning ❉ Black Entrepreneurs, in the realm of textured hair, are the insightful architects who address the distinct requirements of Black and mixed-race hair."
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            "description": "Meaning ❉ Beauty Standards often describe societal ideals dictating what is considered appealing, particularly concerning appearance."
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            "name": "Black Hair Care",
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            "description": "Meaning ❉ Black Hair Care, in its truest form, is a gentle science, a considered approach to the unique morphology and needs of coily, kinky, and wavy hair patterns, often of African descent."
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            "name": "Hair Discrimination",
            "url": "https://roothea.co/area/hair-discrimination/",
            "description": "Meaning ❉ Hair Discrimination, a subtle yet impactful bias, refers to the differential and often unfavorable treatment of individuals based on the natural characteristics or chosen styles of their hair, especially those textures and forms historically worn by Black and mixed-race persons."
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            "description": "Meaning ❉ Inner Hair Worth describes the intrinsic appreciation and informed discernment one develops for their textured hair."
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            "@type": "DefinedTerm",
            "@id": "https://roothea.co/area/colonialism-health-impact/",
            "name": "Colonialism Health Impact",
            "url": "https://roothea.co/area/colonialism-health-impact/",
            "description": "Meaning ❉ Colonialism Health Impact, when viewed through the gentle lens of textured hair understanding, speaks to the enduring influence of historical power structures that sought to redefine beauty, often at the expense of indigenous hair ways."
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            "@type": "DefinedTerm",
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            "name": "Hair and Colonialism",
            "url": "https://roothea.co/area/hair-and-colonialism/",
            "description": "Meaning ❉ Hair and Colonialism denotes the historical influence of colonial structures on the perception, care systems, and styling practices for textured hair, particularly within Black and mixed-race communities."
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            "@type": "DefinedTerm",
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            "name": "Colonialism Food Systems",
            "url": "https://roothea.co/area/colonialism-food-systems/",
            "description": "Meaning ❉ Colonialism Food Systems, within the gentle understanding of textured hair, refers to the historical and ongoing influence of colonial agricultural and economic structures upon the accessibility, cultural perception, and practical application of nourishment essential for Black and mixed-race hair well-being."
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```


---

**Original URL:** https://roothea.co/question/how-did-colonialism-redefine-textured-hairs-worth/
