
Identity Control Theory
Meaning ❉ Identity Control Theory explains how individuals strive to align internal self-conceptions with external social perceptions to maintain a coherent sense of self.

Self-Verification Theory
Meaning ❉ Self-Verification Theory explains how people seek social confirmation aligning with their self-views, even negative ones, for consistency.

Botanical Verification
Meaning ❉ Botanical Verification is the rigorous process of authenticating plant ingredients for textured hair care, deeply rooted in ancestral wisdom and scientific integrity.
