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Product Formulation

Meaning ❉ Product Formulation, for our wonderfully varied textured hair, refers to the careful design of ingredients, considering how each component contributes to the health and vitality of coils and kinks. This deliberate arrangement allows us to truly understand the unique needs of Black and mixed-heritage hair, from its inherent moisture tendencies to its specific strength requirements. A clear grasp of formulation principles enables the gentle systematization of hair care, moving routines towards predictable, effective sequences where product interactions are understood, not left to chance. This foundational knowledge then supports the practical application of care, guiding us to select precisely those preparations that genuinely nourish and support our hair’s well-being, moving past random selections to intentional, beneficial choices that honor its distinct characteristics. It is about bringing clarity to the science behind what touches our crowns, ensuring every choice supports consistent, gentle progress.