Meaning ❉ Ori Cult denotes a thoughtful, systematized approach to understanding and tending to textured hair, particularly for those with Black and mixed-race hair heritage. This concept emphasizes moving beyond casual product application toward a disciplined methodology. It involves gaining precise knowledge of one’s unique hair structure, its growth patterns, and specific needs. Applying this understanding practically means establishing repeatable, automation-like principles within daily routines, ensuring consistent care actions lead to reliable outcomes. The Ori Cult respects the deep cultural significance and individual character of textured hair, advocating for a gentle yet firm commitment to its vitality. This structured practice guides individuals toward consistent hair health and appearance, making informed choices for lasting well-being.