Meaning ❉ Growth Retention, for our textured crowns, is the thoughtful art of preserving the hair you have already grown, rather than solely focusing on new length from the scalp. ❉ This gentle commitment aims to minimize breakage, particularly at the delicate ends and along the curl pattern’s natural bends, areas often susceptible to external stressors. ❉ The concept moves beyond physical length, reaching into the expansion of one’s understanding regarding their unique hair heritage and its specific needs. ❉ It calls for the systematization of a hair care routine, akin to a finely tuned, gentle rhythm, where consistent practices—such as mindful detangling, strategic protective styling, and diligent moisture sealing—become a supportive framework. ❉ The practical application of this knowledge shapes daily rituals into an intentional practice, ensuring each strand receives gentle care from scalp to tip, allowing your hair to develop in its inherent beauty and strength.