Digital Ethnography

Meaning

Digital Ethnography, within the gentle realm of textured hair understanding, is the delicate study of how individuals and communities gather and exchange insights across digital landscapes. This quiet observation helps discern the natural growth rhythms and distinct qualities inherent to Black and mixed-race hair, offering clarity on shared experiences and common needs. It permits a systematization of hair care practices, akin to a carefully designed flow, by discerning how individuals organize their wash day rituals, product sequencing, and styling approaches online. Moreover, it plainly shows the practical implementation of this collective wisdom, illustrating how advice is put into daily use, methods are adapted, and visible results are achieved, presenting a living archive of community-derived care for textured hair.