Meaning ❉ Decolonizing Beauty Markets refers to a gentle realignment of beauty ideals, particularly concerning hair, shifting away from dominant Western-centric views. For individuals with textured hair, this involves acknowledging the inherent beauty and unique structures of coils, curls, and waves, especially within Black and mixed-race hair legacies. This perspective encourages a departure from prescriptive, often damaging, hair care methods toward personalized, affirming approaches grounded in genuine hair physiology. Understanding the distinct growth cycles and moisture needs of varied textures becomes central to this shift. A key aspect promotes systematizing hair care routines based on individual hair responses, rather than external marketing pressures or historical omissions. Practical application involves selecting products and techniques that genuinely support hair health and honor cultural identity. Ultimately, it allows for a self-determined relationship with one’s hair, built upon informed choices and tender care.
