
Why do clays help textured hair stay soft?
Clays impart softness by gently cleansing, conditioning, and coating textured strands, a practice rooted deeply in ancestral hair heritage.

How does rhassoul clay cleanse afro-textured strands?
Rhassoul clay cleanses afro-textured strands through a gentle, mineral-rich adsorption and cation exchange, honoring ancient North African beauty heritage.

What is ghassoul clay’s significance in Moroccan heritage?
Ghassoul clay, a mineral-rich earth from Morocco, is a cornerstone of textured hair heritage, offering gentle cleansing and conditioning rooted in ancestral wisdom.

Can bentonite clay improve scalp health for textured hair types?
Bentonite clay supports textured hair scalp health by drawing out impurities while honoring a legacy of ancestral, earth-based care.