
Self-Verification Theory
Meaning ❉ Self-Verification Theory explains how people seek social confirmation aligning with their self-views, even negative ones, for consistency.

Botanical Verification
Meaning ❉ Botanical Verification is the rigorous process of authenticating plant ingredients for textured hair care, deeply rooted in ancestral wisdom and scientific integrity.

Botanical Validation
Meaning ❉ Botanical Validation is the rigorous process of confirming the identity, purity, and active compounds of plant-derived ingredients for their specific benefits.
